TikTok is looking to help brands glean more insight into the performance of their brand and marketing efforts by adding a new Brand Lift Study option, which will enable businesses to poll the TikTok audience through promoted campaigns. TikTok Brand Lift Study (BLS) is a first-party measurement solution for advertisers. BLS helps to empower advertisers […]
Customer Experience is the new differentiator for brands as they compete to delight customers. CX could easily be the most important term for marketers in 2021. Martechvibe, in partnership with Sprinklr, is pleased to present Customer Experience Week. Throughout this week, we will present detailed research, insightful interviews, and thought leadership articles that will guide […]
Sprinklr announced the pricing of its initial public offering of its Class A common stock at a price of $16.00 per share. Sprinklr is offering 16,625,000 shares of its Class A common stock. In addition, the underwriters have been granted a 30-day option to purchase up to an additional 1,662,500 shares of common stock at […]
TikTok has unveiled a new feature that allows users to attach mini apps known as Jumps to their videos, allowing them to link videos to these apps. The feature is currently being tested with a select group of creators and will be rolled out to a wider group of people post-testing. The company is working […]
Facebook Inc launched its own Clubhouse-style live audio rooms and a way to find and play podcasts on its platform, marking a push into social audio by the world’s largest social network. Facebook’s rollout of a potential Clubhouse rival follows the explosive early success of the invite-only live audio app, which became a hit as […]
Ultra Commerce is redefining the enterprise eCommerce platform. The acquisition allows online sellers and marketplaces to reduce the complexity associated with product data and eliminate common barriers to growth. Ultra Commerce, the emerging challenger to traditional eCommerce platforms, announced that it has acquired Vesta eCommerce, a global software business providing leading product data management solutions. […]
The joint solution creates a virtuous cycle of enhanced customer profiles and multi-channel customer journeys for 1:1 personalised experiences. Amperity, the customer data platform for consumer brands, announced a partnership with Braze, a comprehensive customer engagement platform, to create a bi-directional integration uniting the companies’ industry-leading solutions for customer identity management and multi-channel customer engagement. […]
EVE Cortex utilises neural networks and synthetic data to learn in hours rather than months for powerful self-service applications. TechSee, the market leader in Computer Vision solutions for customer service announced the launch of EVE Cortex, the company’s next-generation artificial intelligence platform (AI) that teaches itself to recognise thousands of products, models, parts, and components […]
InMarket has acquired Out of Milk, the popular shopping list app, from Bonial International GmbH. Since 2012, Out of Milk, available for both iOS and Android, has been helping users keep track of shopping needs, pantry inventory, and to-do list items. With millions of downloads and MAUs, Out of Milk has been a leader for […]
Similarweb announced the launch of its first solution focused exclusively on the e-commerce landscape, Shopper Intelligence. Initially offered with limited availability earlier this year, Shopper Intelligence is now widely available across seven countries, expanding Similarweb’s addressable market. Whereas traditional approaches to market research can only offer limited insight into e-commerce activity, Shopper Intelligence analyses consumer […]
