Pacsun announced its first foray into online entertainment experiences through an all-new initiative with Roblox and a partnership with premier game development studio MELON. Users can find clothing items from Pacsun in the Roblox Avatar Marketplace and use Robux to customise their Avatars with Pacsun branded clothing and fashion accessories, including a set of gold […]
U.S. mobile ad spending is expected to grow from $124 billion in 2021 to over $155 billion in 2023. Marketers are doubling down on mobile, as it gives them complete visibility into the advertising funnel. The ability to launch a campaign according to various demographic factors is the baseline for today’s marketing. In their quest […]
Global business messaging provider MessageMedia has launched SMS for HubSpot an integration with HubSpot and joined its App Partner Program with a certified integration. With an increasing rise in email clutter and marketing noise, SMS cuts through with 90 per cent read within 90 seconds. There is a growing demand for hyper-personalised communications received in […]
Erem Media Group announced its partnership with iZooto to double down on their audience engagement and retention efforts. iZooto, an audience marketing platform, helps media publishers reduce their dependence on Facebook and Google. Erem Media Group has been using iZooto for their flagship websites – Erem News and Foochia – and has seen their traffic […]
CiSApp is a revolutionary blockchain social network that brings blockchain to social media to deliver privacy & transparency to users. CiSApp provides honest and objective accountability for everything that happens on the social media platform and identifies users responsible for every action. CiSApp gives users an opportunity to monetise their content. CiSApp’s privacy features are […]
2021 will forever be remembered as the year NFTs entered the public consciousness, with demand for blockchain-based assets surging across the world. In the simplest terms, NFTs transform digital works of art and other collectables into one-of-a-kind, verifiable assets that are easy to trade on the blockchain. The value of the entire NFT market has […]
Intelligent chatbot automation solution Solvvy announced findings from a commissioned Total Economic Impact analysis conducted by Forrester Consulting. The analysis calculated the return on investment (ROI) achieved by deploying Solvvy’s chatbot and automation platform solutions across clients. For example, for a large multinational B2C subscription e-commerce leader, the solution was able to deliver a total […]
Genesys, a global leader in cloud customer experience and contact centre solutions, has announced new Messenger API support for Instagram, providing companies with a new way to interact and orchestrate personalised experiences across marketing, sales and service for customers on one of the world’s largest social media platforms. Instagram is quickly becoming a preferred social […]
Path Solutions announced its partnership with Hootsuite Enterprise which provides tailored solutions to deliver real results through social media. The new partnership seeks to empower banks and financial institutions to execute business strategies for the social media era. “Today’s banks are turning to social marketing, social selling, and social customer service as a powerful and […]
Mindtree, a technology services and digital transformation company, today announced it has earned the Analytics on Microsoft Azure advanced specialisation, a validation of a partner’s capability in planning and delivering tailored analytics solutions, following Microsoft and industry best practices. Only partners that meet stringent criteria around customer success and staff skilling, as well as pass […]
