Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent. The move will come into play later this year, following Apple’s rollout of its controversial App Tracking Transparency, or ATT feature in iOS 14.5. Users were previously able to opt-out of targeted […]
Experience Management (XM) provider and creator of the XM category Qualtrics, announced the launch of new solutions to help B2B and B2C firms accelerate innovation across their digital channels. Expanding upon the catalogue of digital solutions already released this year, these out-of-the-box solutions enable digital teams to quickly and effectively design and optimise the web […]
Twilio Segment announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the complete experience a customer has while interacting with a brand, over […]
ListenFirst, an enterprise-grade social analytics solution, announced the launch of Instant Insights, a new analytics feature that shows how brands perform across social media. Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilises machine learning (ML) to deliver the analysis needed to benchmark performance and uncover valuable […]
LexisNexis Risk Solutions, a leading provider of data, analytics and technology, announced the availability of LexisNexis Emailage for the insurance market. Emailage is a powerful risk assessment solution driven by email intelligence to help verify and assess risk on email addresses and helps in preventing insurance fraud. LexisNexis Emailage helps insurance companies to elevate the […]
BrandMaker, a provider of Marketing Operations and Marketing Resource Management solutions, announced the final in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed that marketing executives who plan to increase their spending in marketing operations the most in 2021 want […]
Extreme Reach announced its acquisition of Adstream, creating an independent global platform that connects end-to-end creative supply chain for marketers. The combined company answers brand marketers who recognise the benefits and rich data that can only come from one central asset management and campaign workflow hub for all teams, across all regions. The fragmentation of […]
The pandemic has driven plenty of innovation, including the way that many businesses create, edit and use video. One company at the forefront of this innovation is Motionbox, which recently launched a new tool to support remote, collaborative video editing. “Motionbox allows you to collaborate on videos with colleagues and friends, no matter where in […]
Groopview, the latest advancement in group-viewing technology, unveiled the first-of-its-kind collaborative social viewing app, for users to discover and enjoy YouTube content through a unique interactive viewing experience. Now, iOS and Android users can host virtual family rooms, get-togethers with friends, family and co-workers all viewing millions of free videos. Founded by Delmond Newton in […]
Amperity, a Customer Data Platform (CDP) for consumer brands, announced its partnership with Throtle, a leader in identity resolution and data onboarding, to enable brands to target customers and prospects using emerging authenticated ID replacements such as Unified ID 2.0, ID5, and Britepool for the third-party cookie, and to also facilitate integration with over 20 […]
