Spirable announced the launch of its Creative Intelligence Suite, a breakthrough set of AI-powered creative tools, that make it easy for marketers to analyse and understand each element of their creative and its impact on attention. The result is reduced guesswork associated with creative production in order to produce the most high-performing creative in the […]
YouTube and Instagram rank the highest when Gen Zers are asked what social media platforms they are currently using, followed by Snapchat and then TikTok, according to research undertaken by Joy Ventures and getWizer to track Gen Z’s social media habits. The research was conducted in the US during March 2021, among a representative sample […]
Similarweb announces the availability of Similarweb digital insights in AWS Data Exchange, a service that makes it easy for millions of Amazon Web Services, Inc. (AWS) customers to find, subscribe to, and use third-party data in the cloud. With AWS Data Exchange, customers can access and use Similarweb’s industry-leading digital intelligence, including Top websites, Trending […]
NetLine Corporation released its Lead Management Platform: a SaaS solution offering B2B Marketers centralised lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple-to-use and self-service interface. Until now, NetLine’s Lead Management Platform has been exclusively reserved for use by countless tier 1 B2B media organisations to power their gated content […]
Yottaa published the Site Speed Standard, a new online benchmark that measures the experience and conversion impact of site speed on eCommerce sites, drawing on the shopping activity of more than 25 billion page views across 200 leading retailers. The Site Speed Standard is the industry’s first interactive database for data directly related to the […]
YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
As Dubai marks a year since reopening its borders to international tourists on 7 July 2020, the latest data published by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) shows the city welcomed 3.7 million overnight visitors during the 11-month period from July 2020 to May 2021. The positive performance reinforces the leading role […]
Ampersand announced a data and technology integration with LiveRamp, the leading data connectivity platform. The integration allows Ampersand to offer advertisers the same calibre of audience customisation for multiscreen linear and streaming TV plans that they are accustomed to for all of their non-TV media investments. Through the integration with LiveRamp Advanced TV Solutions, Ampersand’s […]
The Trade Desk announced the launch of its new trading platform – Solimar – that will help marketers optimise their digital advertising campaigns across the open internet. Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital […]
BigCommerce announced a new integration with Amazon Multi-Channel Fulfillment (MCF) that allows BigCommerce merchants to more easily fulfil their eCommerce orders using Amazon’s order fulfilment services whether they sell on Amazon or not. “Adding Amazon MCF to our best-in-class tech partner portfolio brings tremendous value to our merchants by strengthening their omnichannel strategy to enhance […]
