News

The acquisition reinforces Zax's commitment to investing in proven software products with loyal customer bases and accelerating their growth through customer-focused innovation.

Suzy is structured around three capabilities—Focus, Prove, and Activate—each designed to close a specific gap in the journey from intelligence to insight to impact.

Bazaarvoice’s Authentic Discovery API makes user-generated content instantly accessible to AI platforms, enabling brands and retailers to improve visibility in AI-driven search and discovery.

The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.

The collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.

The Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.

Box also announced enhancements to Box AI Studio, allowing admins to develop custom agents tailored to complex, business-specific use cases.

Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.

160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and scale in media to create a data-driven sport & culture agency.

The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.