New research grants much needed insights into the sales partner journey and identifies early behaviours that signal increased potential for long-term sales and partner engagement. Allbound, a partner relationship management (PRM) solution, observed portal users for several months to determine which interactions had the greatest impact on retention and engagement rates. This data can help […]
OneTag, the end-to-end programmatic AdTech company, announced the US launch of its cookieless advertising solution. Seeing an opportunity to create value for the entire ecosystem of both advertisers and publishers, OneTag has launched one of the first viable advertising solutions through semantic targeting. As major platforms and legislation have begun to shift the control of […]
Comviva announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalised customer experience at scale and drive growth. The new launch marks an acceleration of the Telecom industry’s move towards a technology-led, integrated platform play for digital engagement and customer lifetime value – which is already a key disrupter in other industries. […]
Direct-selling distribution platform Brimore has raised $3.5 million in a pre-Series A round led by Algebra Ventures, with participation from Disruptech, Vision Ventures, 500 Startups, Flat6labs and other returning investors. Co-founded in 2017 by Mohamed Abdulaziz, Ahmed Sheikha, and Mahmoud Refaay, Brimore directly connects domestic manufacturers to distributors who can sell and promote their products. […]
Mobile advertising platform AdAdapted, recently launched Adapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to all businesses. Today’s marketers need control over their brand, audience and budget as they launch new products, enter new markets and drive for growth. While there are many tools available to increase awareness, […]
Expedia Group recently announced its plan to unify and expand its offering to include all brands and products so its customers can soon enjoy travel rewards offering in the industry. With more than 145 million members across its current and separate rewards programs, Expedia Group already has one of the largest loyalty platforms in the […]
Sendinblue, announced its acquisition of three eCommerce marketing companies for more than Forty-Seven million Dollars, Chatra, Metrilo, and Shopify’s top application for push notifications, PushOwl. The move comes 11 months following its Hundred Sixty million Dollar Series B funding round to drive product expansion and increase growth in the North American market. Next year, Sendinblue […]
Roku, announced it is launching a new app that will allow Shopify merchants to easily build, buy, and measure TV streaming advertising campaigns. Roku’s addition to Shopify’s marketing solutions will become the first-ever TV streaming app available in the Shopify App Store, opening the door to small and medium-sized businesses (SMBs) to build stronger brands […]
The round was led by Global Ventures, with participation from Kepple Africa Ventures, T5 Ventures and a group of angel investors. Proceeds will be used to invest in deepening the capabilities of the technology to enhance the user experience further and introduce embedded finance within the product and order cycle. Historically, Egyptian retailers have had […]
The deal brings together Tribe Dynamics’ advanced analytics and benchmarking solutions — the industry standard for beauty and fashion brands like Estee Lauder, Fashion Nova, and LVMH — with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud. The combined company will extend CreatorIQ’s position as an influencer marketing SaaS platform in […]
