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The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.

Synthetic Customers power simulated conversations for AI agent testing and human agent training, while unlocking deeper insights into customer behaviour.

Introducing Afiniti Orchestrator, Intelligence, and Agents: the platform that optimises every contact centre interaction to positively influence whether customers stay, spend, or come back for more.

Acclaro Multimedia Orchestration combines AI-powered technologies with the company’s human expertise in localisation, translation, subtitling, dubbing, lip syncing, and voiceover.

With this integration, marketers can surface Measured's cross-channel performance data directly inside ChatGPT, Claude, Gemini and other AI platforms.

The launch also marks Cadent's expansion of its broader suite of predictive AI capabilities to help advertisers unlock more effective campaign performance.

The integration reinforces Azerion’s commitment to building an omnichannel DSP, one that consolidates global premium inventory within a single platform.

Combined with AI Digital's creative and media expertise, the studio ensures every asset produced is both technically proficient and designed to perform.

By embedding agentic AI across the platform, Maverick AI agents serve as an operational thread connecting every stage of the campaign lifecycle.

The InMarket-Basis partnership turns the existing integration into a full-funnel solution, linking ad exposure to real-world visits and sales across retailers and RMNs.