Zefr, a brand suitability for video platform announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok. Powered by Zefr’s patented Cognition AI machine learning engine, the new product provides advertisers with independent, video-level verification of their content adjacencies on TikTok, with full mapping to the […]
Salesforce is expanding its Commerce Cloud with a number of new partnerships and features that essentially surmount to the idea of a ‘headless commerce platform’. The aim is to be as composable as possible, whilst offering flexibility and choice for buyers, so that they can adapt to their individual market and customer needs. Robert Amezaga, […]
FedEx and Microsoft announced the next solution as part of their multi year collaboration to transform commerce, supply chains and logistics. FedEx and Microsoft will bring together FedEx network intelligence with capabilities from Microsoft Dynamics 365 to introduce a cross-platform “logistics as a service” for retailers, merchants and brands. The companies share a vision for […]
The experiential bar & food hall, Social Distrikt, has released 150 non-fungible tokens (NFTs) to celebrate its opening. Social Distrikt’s NFT invites took social media by storm causing a successful domino effect with Dubai-based personalities who were awed by the one-of-a-kind campaign that smoothly incorporated modern-day blockchain data, offering them an in-to the cryptocurrency world. […]
Argaam Investment Company, the owner of Argaam Portal, signed an exclusive advertising agency agreement with information technology service provider Speakol. Under the agreement, Speakol will serve as the advertising agent of Argaam’s platforms inside and outside the Kingdom of Saudi Arabia. Argaam is Saudi Arabia’s go-to-portal for financial data and economic analysis. It provides investors, […]
In its mission to enhance customer experience, MAWANI developed seven new online systems, granted 16 operations licenses to national and foreign shipping agents, and brought online a new trucking appointment booking system. Recognising the critical role that the ports and logistics sector plays in various industries, from manufacturing to food security, MAWANI had signed a […]
6thStreet.com has announced its launch in Egypt for customers to shop over 800 international brands, including Aldo, Dune London, Tommy Hilfiger, Adidas, Nike, Skechers, Crocs, and many more. The eCommerce platform provides online shoppers with a complete omnichannel experience, enabled by real-time integration with over 1850 Apparel Group retail stores. 6thStreet.com will extend its 100-day […]
The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO and SEM expertise, in a move that continues to expand the agency’s digital strategy and healthcare marketing services. Over the past four years, Spot On has partnered with Smart Traffic Consulting on a project basis, frequently working jointly on SEO optimisation, site […]
Semrush, a online visibility management SaaS platform announces the acquisition of Marketing and Search Engine Optimisation (SEO) training platform Backlinko. The desire to acquire Backlinko was fueled by Semrush’s commitment to inspire both the current and next generation of digital marketers. Today’s marketers require not only the highest quality tools, they also need best-in-class training […]
Idomoo has launched the Idomoo – personalised videos for Salesforce app on Salesforce AppExchange. The app allows Salesforce users to integrate personalised videos into their Salesforce workflows. It can sync with contacts’ most recent data to generate a custom video instantly. These data-driven videos can be included in any communications sent out via Salesforce, in […]
