Mozilla and Meta have collaborated on a conversion measurement solution that would allow advertisers to track campaign performance across devices and browsers without collecting data on individual users. Called Interoperable Private Attribution (IPA), it has been designed as a solution that would work within the boundaries of browser-based and mobile privacy restrictions. The phasing out […]
Global advertising technology leader, The Trade Desk, announced the launch of OpenPath, a new product designed to provide advertisers with direct access to premium digital advertising inventory. Initial publisher partners to join OpenPath include Reuters, The Washington Post, Gannett | USA Today Network, Conde Nast, McClatchy, Hearst Magazines, Hearst Newspapers, Advance Local, MediaNews Group, Tribune […]
Google introduced an alternative to FLoC that suffered some backlash for posing a privacy risk. Google is optimistic about Topics API but some brands still have apprehensions about it Early last year, Google replaced third-party cookies with a system to track people’s interests called the Federated Learning of Cohorts (FLoC). It tracks people’s interests based […]
Saudi-headquartered and digital freight network TruKKer raised $96 million in a mix of Equity and Debt Series B financing. The equity round was led by ADQ and Riyadh-based Saudi Technology Ventures(STV) with the participation of Mubadala. Existing investors including the Public Investment Fund-backed Riyad Taqnia Fund and Shorooq Partners also took part, according to a […]
Snapchat’s adding another new monetisation opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app’s biggest stars. “We’re committed to meaningfully rewarding our community for their creativity, and continuing to support creators as they grow their audience and build their business on Snapchat. Over the […]
Mavenir, a network software provider, has launched the Intelligent IoT Platform (IIoTP), which applies artificial intelligence (AI) to data streams from IoT sensors. Maveni’s IIoTP can be deployed independently or with the Mavenir’s Intelligent Video Application (IVA) and other AI applications, on any cloud or on-premises hardware. It integrates with a variety of sensors, including […]
Moneythor, a digital banking solution provider has been selected by SAIB to implement personal financial management (PFM) tools that will provide the bank’s customers with more holistic experiences and enable them to have a better understanding of their personal finances. The Moneythor solution is powered by real-time data, machine learning and behavioural science techniques to […]
Fraugster, a German-Israeli payment intelligence company, has partnered with marketplace payout specialist, Payaut to provide fraud prevention services to marketplaces. This collaboration allows marketplaces to have easy access to a range of fraud prevention, compliance and revenue uplift solutions. In 2020, marketplaces accounted for 62 per cent of global online consumer sales, according to Digital […]
Evergent, the customer management and monetisation innovator providing flexible monetisation tools for direct-to-consumer and B2B businesses, announced a partnership with MBC GROUP’S streaming service Shahid, the VOD and SVOD streaming platform in the Middle East & North Africa (MENA) region. Through the agreement, Shahid will use Evergent’s comprehensive suite of customer management and monetisation tools […]
Etisalat Group has partnered with banking giant First Abu Dhabi Bank (FAB) and UAE conglomerates ADQ and Alpha Dhabi Holding to launch a new digital bank called “Wio”, the telecom operator. Headquartered in Abu Dhabi, the financial services platform is envisioned to deliver “next generation” banking services that are “secure, transparent and convenient,” the company […]
