Brightcove, a provider of video for business, has acquired Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform enables companies to deliver broadcast-quality video and measure its effectiveness with real-time analytics into performance, viewer engagement, and ROI. Using this data, customers can predict future behavior […]
Nitches, a designer and manufacturer of high-end clothing and accessories, announced a partnership with ShipBob, a global fulfillment platform for small and medium-sized eCommerce businesses. Nitches will use ShipBob for fulfillment and delivery of its exclusive capsule collections that are designed with celebrities and influencers. “As an eCommerce company, we understand the importance of top-notch, […]
Tinuiti, the independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and measurable ROI for brands, specifically by leveraging Influencer Marketing. The unique breadth of in-house tools allows for better strategy and tactical […]
Amazon is launching the Alexa Skill A/B testing service. The new service allows skill builders to design A/B experiments with the goal of maximising in-skill purchases, repeat visits, and number of dialogs for a session. “With the new A/B skills testing service, we were able to design and deploy an A/B test in a little […]
The Digital Cooperation Organisation (DCO), a multinational organisation established to enable digital prosperity for all, and leading regional eCommerce platform MakanE announced the launch of Elevate50, an initiative aiming to help local businesses sell their products online. Elevate50’s goal will be to incorporate 50,000 micro, small and medium businesses (MSMBs) across Asia, the Middle East […]
Sesame has partnered with mortgage and protection platform Smartr365 as part of a wider technology strategy aimed at improving the customer experience. The agreement is aimed at providing its members with technology to make customer interaction more efficient. Sesame said it would be fully funding the cost of Smartr365’s platform for advisers and claimed it […]
WPP and Instacart, an online grocery platform provider, have partnered on advertising solutions and measurement tools for consumer packaged goods manufacturers and retailers. The partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform. As the inaugural Analytics API partner, WPP […]
Adlucent, a performance marketing agency, has introduced Adlucent Index to help digital advertisers gain control over ad platform automation. Adlucent Index works directly with Google Smart Bidding to give advertisers control over how conversions are valued and measured and how paid search and shopping ad campaigns are optimised. It ingests each advertiser’s first-party data and […]
AdAdapted, a shopping list marketing and insights platform provider for consumer packaged goods manufacturers and retailers, introduced add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted’s patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add products directly to their online carts. The company launched AdAdapted Direct, […]
Yalla Fel Sekka (YFS), an on-demand logistics provider specialising in instant delivery and dark store management, announced a $7 million Series A round. This funding round was led by DisruptAD, ADQ’s venture platform. YFS provides an affordable instant delivery service for businesses in urban communities in Egypt – the largest and fastest-growing economy in the […]
