Snapchat Adds New Monetisation Feature, Mid Roll Ads, For Creators

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Snapchat’s adding another new monetisation opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app’s biggest stars.

“We’re committed to meaningfully rewarding our community for their creativity, and continuing to support creators as they grow their audience and build their business on Snapchat. Over the past year we’ve rolled out a number of new creator tools and programs – from the millions of dollars per month we make available to anyone who creates the top Spotlight Snaps, to Spotlight Challenges, Gifting, the Creator Marketplace and more. In the coming months, we’ll be introducing a new opportunity to support creators: mid-roll advertisements in Snap Star Stories,” said Snapchat team.

In beta testing now with an early set of U.S. Snap Stars, Snap Stars will receive a share of the revenue generated from ads within their public Story. Stories lower the barrier to content creation and engagement, and placing ads within a Snap Star’s public Story will allow an easier path to financial success.

For advertisers, this represents a new opportunity to reach out to the community with a new, high-value placement.

Mid-roll advertisements in Snap Star Stories will be available later this year.