Egypt-based eCommerce platform, Wasla, has raised $9 million from Egypt’s largest non-bank financial service provider, Contact Financial Holding, formerly known as Sarwa Capital. Wasla is planning to accelerate the platform’s expansion in emerging markets as well as introduce more features and products such as ‘buy now pay later.’ Founded in 2019 by Serag Meneassy, Taymour […]
Contentgine, a provider of content-based marketing, unveiled its Content Indication Platform (CIP)” for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine’s first-party account intent and categorical content insights that allow for expansion and prioritiSation of target account lists and content consumption intelligence. […]
An integrated mobile and online platform to provide users with easy access to a variety of restaurants, florists, health and beauty products, fashion items and electronics is set to be launched in Bahrain next month. The YOU application was unveiled yesterday by its co-founders – chief executive Dr Adel Hubail and operations chief Noor Al […]
ViralGains launched a cookieless tool that creates dynamic interactions within advertisements. The new tool is part of ViralGains’ Odyssey platform and allows advertisers to prompt ad viewers to share their preferences, sentiment, interests, and other actions within ads. The remainder of the interactions within the ads then adapt in real-time based on viewer feedback. The […]
Second Nature is integrating its artificial intelligence-powered sales conversation simulations into Corporate Visions’ sales messaging certification and fluency coaching programs. The integration will enable Corporate Visions to provide an automated feedback and assessment program for commercial conversations. “It’s a perfect partnership,” said Second Nature CEO and Co-founder Ariel Hitron. “Corporate Visions helps companies develop new […]
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, announced the ability to optimise TikTok ad campaigns through its flagship MarinOne platform. The integration with TikTok’s Ad Manager gives advertisers better insights and improves the performance of their TikTok campaigns through machine learning and automation. With 1 billion monthly active users […]
CloudShare has integrated its software experience platform with Salesforce to help sales reps with customer acquisition and retention. CloudShare’s software experience platform allows sales teams to conduct demos and training sessions. The new integration will enable these same users to manage prospects and customers’ experiences via Salesforce, tracking their interactions with the CloudShare-powered virtual platform. […]
Amplitude, a digital optimisation company, has integrated its technology with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, MailChimp, Klaviyo, and Customer.io and enhanced its existing integration with HubSpot. Through its growing partner ecosystem, Amplitude ingests data through customer data platforms data warehouses, SaaS platforms, and Amplitude’s own software development kits. “As the demand […]
SurePoint Technologies, a provider of financial and practise management solutions for law firms, has acquired Cole Valley Software, the maker of ContactEase CRM for legal professionals. The transaction creates a legal technology platform integrating real-time CRM into practice management and financial data. By acquiring ContactEase, SurePoint has obtained a turnkey CRM system providing business data, […]
Zbooni, MENA’s cCommerce (connected commerce) platform, has announced its official launch in Egypt. The rapidly scaling start-up, which is backed by regional and global investors, will support the backbone of the Egyptian economy by providing digital commerce tools for the estimated 3.5 million small to medium-size enterprises (SMEs) across the country. ‘cCommerce’, enables businesses to […]
