Marin Software Integrates Wth TikTok For Better Campaign Insights

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Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, announced the ability to optimise TikTok ad campaigns through its flagship MarinOne platform.

The integration with TikTok’s Ad Manager gives advertisers better insights and improves the performance of their TikTok campaigns through machine learning and automation.

With 1 billion monthly active users globally, TikTok provides brands the opportunity to connect authentically with highly engaged and passionate consumers through the power of shared experience.

The self-serve MarinOne platform unifies industry-leading optimisation tools and AI bidding with flexible reporting to help advertisers maximise the reach and impact of their TikTok marketing investment.

Marin has been helping advertisers advance their digital advertising campaigns for almost 15 years and has managed over $40 billion in advertising spend across paid search, social, eCommerce, display, and app advertising.

“TikTok has transformed the way brands interact with audiences with engaging and interactive content and provides advertisers a full-funnel marketing experience from brand awareness to native in-feed engagement and even the opportunity to start cultural trends,” said Chris Lien, Marin’s Chairman and CEO. “We are excited to integrate our advanced reporting and automated bidding to help advertisers drive growth on this unique marketing channel.”

Advertisers can optimise their TikTok campaigns alongside other paid social campaigns as well as paid search, eCommerce, display, and app campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.