The Red Sea Development Company (TRSDC) has appointed Accenture to set up its Enterprise Architecture Office to run the Smart Destination Programme for a seamless connection and visitor experience at The Red Sea Project (TRSP). The destination is setting new standards in sustainable development and luxury tourism, strategically positioning the kingdom on the international eco-tourism […]
Treasure Data announced the introduction of Treasure Data Journey Orchestration, a new, omnichannel-first solution enabling marketers and customer experience (CX) managers to create relevant, high-converting customer experiences at scale that cut across channels, campaigns and business units. Transforming customer journey orchestration with the intelligence of its enterprise-wide smart customer data platform (CDP), Treasure Data makes […]
SodaStream selected Optimove for its next generation technology which uses AI to orchestrate CRM Journeys, placing it as the only solution in the market that can viably deliver hyper-personalised, customer-led experiences, at scale. The brand has been undergoing a digital transformation as part of the plan to grow its DTC business. The partnership with Optimove […]
RoboAds, the AI robotics startup that developed the world’s first advertising robot, is about to expose its latest and most advanced robot – the RA-200. The RA-200, is a sophisticated signage robot that has been designed to maximise the impact of the mobile indoor/outdoor advertising experience. Equipped with three 55inch 4K digital signage screens, the […]
RAPID RTC, a Keyloop company, the automotive provider in digital communications and lead management has announced a new strategic partnership that will enhance the online car shopping experience. By partnering with AutoTrader.ca, RAPID RTC aims to help dealers deliver an enhanced and personalised online car buying experience, while also increasing lead volumes, reducing wait time […]
Clinch, the “Personalisation Everywhere” company that leads the industry in AI-driven omnichannel personalisation (DCO) and dynamic ad-serving, announced the launch of Flight Control, the very first powerful SaaS platform built to eliminate complexity in campaign workflows and make agencies and internal brand media organisations more efficient and profitable. Already integrated with the audience, data, and […]
Teamwork Commerce, a retail management software developer, and Google Cloud have combined their services to enable retailers to provide products seamlessly and more efficiently to their customers. To help retailers face the new challenges of post-pandemic times, Teamwork partnered with Google Cloud to launch a powerful backend, which was once reserved for enterprise clients only, […]
SAmAS Gamify, the HRTech startup set to digitise and gamify the psychometric analysis part of recruitment, has successfully raised $150k in Pre-Seed funding led by SoftEQ Venture Studio USA. The funding will support the startup in rolling out their digital solutions and provides a more intimate commitment to the Egypt-based team. The startup’s idea is […]
PredictiveHire, creator of the first Smart Interviewer, announced the launch of an automated mobile-first hiring process that delivers high-quality talent fast. This new integrated offering includes a new product – VideoInterview, a simple and engaging video interview tool that enables hiring managers to conduct hundreds of interviews without having to schedule a thing resulting in […]
MoEngage, an insights-led engagement platform has enabled Middle-East’s premium retail brand Azadea Group to drive omnichannel personalisation and real-time customer engagement across the customer’s digital buying journey with its hyper personalisation solution suite. As part of the collaboration, Azadea group leverages MoEngage’s AI-powered customer journey orchestration, personalisation capabilities, and in-built analytics, to craft a truly […]
