Smartly.io, providers of a cloud-based social advertising platform, has acquired Ad-Lib.io, a creative optimisation platform provider, extending its cross-channel reach from social to now include dynamic creative optimisation across programmatic, connected TV, and the entire Google ecosystem. Financial terms of the deal were not disclosed. With the acquisition, Smartly.io’s solution for social advertising will be […]
Sendlane, an email and SMS marketing automation solution provider, has integrated with Justuno to allow eCommerce merchants to grow their subscriber lists by capturing first-party data (emails, phone numbers, consent, etc.) for behaviour-based automation and onsite marketing. Data collected through the Sendlane and Justuno integration allows Sendlane users to better understand the behaviours and attributes […]
Daz 3D, a 3D modelling company, announced the complete sell out of its first NFT collection, Non-Fungible People (NFP). This groundbreaking collection features 8,888 unique female and non-binary PFP avatars, artistically rendered in a hyper-real style. Daz 3D seeks to shape the future of the Metaverse with the NFP collection by providing owners with a […]
Alteryx, the analytics automation company, announced it has entered into a definitive agreement to acquire Trifacta, an award-winning cloud company that leverages scalable data management and machine learning to make data analytics faster and more intuitive. Enterprise customers are deploying modern data architectures built upon cloud data warehouses and supporting SaaS-based applications and analytics. Meanwhile, […]
Symphony Technology Group (STG) has acquired Kantar’s Reputation Intelligence business, PRgloo, and Onclusive. It merges the three companies into one global media monitoring, measurement, and workflow management partner for PR and communications. Financial terms of the deals were not disclosed. Also Read: Creating A Social Impact Scorecard The new standalone company will operate under the […]
Stagwell announced that it has fully acquired Instrument, a digital brand and experience innovation company. Founded in Portland, Oregon, Instrument is one of Stagwell’s fastest growing agencies and employs over 400 people working on clients including Nike, Google, Salesforce and Epic Games. Stagwell’s predecessor company, MDC Partners, had acquired 51% of Instrument in 2018. “Instrument […]
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, announced an integration with Amazon Ads’ demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimise their Amazon Advertising campaigns – from sponsored products, sponsored brands, and sponsored display to display, video, and audio ads – all within […]
Splash, an event marketing technology company that enables businesses to develop in-person, virtual, and hybrid event programs, has introduced a new product for more easily designing and executing events. With event strategies now featuring a mix of in-person, hybrid, and virtual components, event professionals need the ability to plan and execute all phases of an […]
Upwork, the world’s work marketplace, announced that Melissa Waters has joined the company as its Chief Marketing Officer. Waters is an accomplished and award-winning marketing executive with more than 15 years of experience building world-class brands, developing high-performing teams, and driving business impact. She joins Upwork from Meta, where she was global vice president of […]
Acronis, a cyber protection company, announced the appointment of Michael Callahan as its new Chief Marketing Officer. Callahan joins the team with extensive sales and marketing experience, serving in senior leadership roles at companies such as McAfee, HP, and Juniper, and most recently as the Senior Vice President of Global Marketing for Cofense. As Acronis’ […]
