Clinch Launches SaaS Platform To Empower Advertisers
Clinch, the “Personalisation Everywhere” company that leads the industry in AI-driven omnichannel personalisation (DCO) and dynamic ad-serving, announced the launch of Flight Control, the very first powerful SaaS platform built to eliminate complexity in campaign workflows and make agencies and internal brand media organisations more efficient and profitable. Already integrated with the audience, data, and […]
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Clinch, the “Personalisation Everywhere” company that leads the industry in AI-driven omnichannel personalisation (DCO) and dynamic ad-serving, announced the launch of Flight Control, the very first powerful SaaS platform built to eliminate complexity in campaign workflows and make agencies and internal brand media organisations more efficient and profitable.
Already integrated with the audience, data, and distribution companies like The Trade Desk, DV360, LG Ad Solutions, Facebook, OUTFRONT, LiveRamp, and others, Flight Control allows advertisers and agencies to build and run complex, highly personalised campaigns across all channels without requiring specialised knowledge or strenuous integration work.
By unifying campaign management in one end-to-end platform — from strategy to media planning, creative to trafficking, with mid and post-campaign analytics — all stakeholders can work easily together, solving for the fragmentation in the current process.
By automating all channel specific workflows into one visual framework, Flight Control removes the need for technical expertise or silos for channels like CTV, OTT, programmatic, social, native, DOOH, and more. By handling all channels and phases of a campaign in one system, Flight Control eliminates delays and errors and provides unprecedented real-time analytics and predictive modelling to improve campaign performance from launch through campaign end.
“Flight Control is a representation of what Clinch has always sought to do with creative personalisation from the client perspective, which is to simplify the logic-building that enables successful DCO campaigns across all channels,” said Oz Etzioni, CEO of Clinch.
“It’s no secret that until now, the process of planning, activating and then measuring campaign performance has introduced almost as much friction into campaigns as it is intended to solve.”
Many teams are already using Flight Control alongside Clinch’s Smart Ad Serving, a powerful platform that provides real-time analytics and enables adjustments and optimisations throughout the lifecycle of the campaign, reporting not only on what combinations of creative elements performed but also on why they performed.
“As Dynamic Creative Optimisation continues to change the media landscape at a breakneck pace, we see Clinch as a standout for their focus on constant innovation to meet the demands of the market and our clients. To date, the industry has really been missing an intuitive UI to create, manage and maintain DCO campaigns across all paid media channels. We’re thrilled to be the first agency to pilot Clinch’s new Flight Control interface and see it as a major evolutionary tool that will take agency enablement to the next level. Flight Control is the game changer we’ve been waiting for,” said Amy Thorne, EVP, Performance Creative Business Lead at Merkle.
