Adlucent, a performance marketing agency, has introduced Adlucent Index to help digital advertisers gain control over ad platform automation. Adlucent Index works directly with Google Smart Bidding to give advertisers control over how conversions are valued and measured and how paid search and shopping ad campaigns are optimised. It ingests each advertiser’s first-party data and […]
AdAdapted, a shopping list marketing and insights platform provider for consumer packaged goods manufacturers and retailers, introduced add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted’s patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add products directly to their online carts. The company launched AdAdapted Direct, […]
Yalla Fel Sekka (YFS), an on-demand logistics provider specialising in instant delivery and dark store management, announced a $7 million Series A round. This funding round was led by DisruptAD, ADQ’s venture platform. YFS provides an affordable instant delivery service for businesses in urban communities in Egypt – the largest and fastest-growing economy in the […]
Tattle has integrated its customer experience management software with GoParrot, a digital ordering and marketing platform for the restaurant industry. Through the partnership, all guests who place orders with participating restaurants that use GoParrot will be sent an automated survey from Tattle pre-installed with their unique transaction data, such as location of order, timing, ordering […]
SugarCRM introduced integrated playbook functionality to support guided selling and advanced CRM process automation. The no-code toolset enables business users to design, visualise, and automate sales, service, and marketing processes, creating playbooks and templates for sales plays, sales methodologies, guided selling, service processes, lead nurturing and more. Embedded analytics lets users monitor progress and outcomes […]
Snap announced the rollout of catalogue-powered Shopping Lenses, a major upgrade to AR shopping, to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimise for brands. The new features include a simplified, more useful AR try-on shopping interface which enables Snapchatters to quickly see product info like prices, […]
Mindtickle, a provider of sales readiness solutions, has expanded its collaboration with Amazon Web Services (AWS), joining the AWS Independent Software Vendor (ISV) Accelerate Program and listing the Mindtickle Sales Readiness Platform in AWS Marketplace. “The AWS ISV Accelerate Program enables greater reach into the AWS customer base and strengthens commitment. AWS ISVs have earned […]
HubSpot, the customer relationship management (CRM) platform for scaling companies, announced that its App Marketplace is now home to more than 1,000 integrations that span use cases in marketing, sales, service, and more. The news comes less than two years after the marketplace surpassed 500 apps, reflecting HubSpot’s commitment to building an ecosystem that serves […]
Wonderment, the SaaS platform that enhances the customer experience for Shopify merchants by providing order tracking technology, announced it has closed a $6M round of seed financing. The round, led by CRV, will be used to strengthen the Wonderment platform and expand the team. Underscore VC and Defy.vc also participated in this round, along with […]
Thynk.Cloud announced its first partnership in the Middle East with Ishraq Hospitality. The partnership will enable the hospitality group’s sales organisation to further enhance the way they manage their B2B business relationships and maximise their sales productivity and efficiency. Developed by hoteliers for hoteliers and powered by Salesforce, the world’s largest CRM platform, Thynk.Cloud is […]
