PossibleNOW, TrustArc Partner For Customised Consent Experience

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PossibleNOW, a provider of consent and preference management and consumer regulatory compliance solutions, has partnered with privacy compliance technology provider TrustArc.

TrustArc and its Privacy Management Platform extends PossibleNOW offerings with specific privacy capabilities, such as data subject requests and cookie consent. Using TrustArc’s Cookie Consent Manager, organisations can ensure compliance with regulations while delivering consumers a branded, customised consent experience. Also included is deep, configurable website scanning.

“We are proud to partner with a customer service-oriented company like TrustArc, who views the enterprise market space from a strategic perspective,” said Scott Frey, CEO of PossibleNOW, in a statement. “TrustArc is well ahead of their competitors from an overall capability, product maturity, and global positioning perspective.”

PossibleNOW offers a solution to TrustArc’s customers who are looking for advanced customer consent and preference capabilities, including a centralised data repository, the ability to satisfy compliance requirements across geographies, the means to collect preferences across customer touchpoints, the ability to share preferences with all customer data platforms, and a self-service customer portal for managing preferences and consent.

“We are excited to partner with PossibleNOW and enable our privacy management capabilities within the PossibleNOW enterprise platform and the reach it provides within their customer base,” Chris Babel, CEO of TrustArc, said.

“Additionally, we are excited to offer advanced capabilities for preference and consent management as needed for our customers. Through this partnership, we are able to provide compelling consumer protection and trust to help address regulatory requirements and shifting consumer demands.”