News

It offers a combination of pre-bid controls, post-bid insights, and DV's Brand Safety Floor to help align monetisation policy to brand safety standards.

The synchronisation of campaign event data from Attentive to Bloomreach enables users to leverage analytics that pulls from their customer dataset.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

AMP+ is a market-defining platform designed to harmonise data sources and assemble, aggregate, and activate audiences quickly

From the first human touch, sales and marketing teams can now leverage the power of Folloze BX 3.0 and Outreach to save time and improve relationships

Customer Journey Optimizer combines behaviour, experience and operational data in Qualtrics Experience iD to help teams take action and remove friction across customer journeys, accelerating engagement and revenue and reducing costs

The partnership provides seamless integration with the ability to create targeting and retargeting campaigns.

ZoomInfo's new RingLead-Snowflake Connector allows users to work autonomously with ZoomInfo's data within their companies' Snowflake instances.

rAI's predictive models are fine-tuned to dynamically generate scaled consumer data. 

The home and kitchenware brand will also plan to leverage the single analytics platform to cover all the channel metrics.