Kochava, a real-time data solutions company for omnichannel attribution and measurement, has launched Search Ads Maven to help marketers optimise their keyword targeting and conquest keywords. Search Ads Maven is a suite of productivity and automation tools that help with keyword analysis, keyword targeting strategy, and Apple Search Ads (ASA) campaign management. It integrates with […]
FOG Software Group (FOG), an operating group of Vela Software, and Constellation Software announced the acquisition of Commerce Sync, developers of software that automates accounting for small- and medium-sized businesses. Following the acquisition, Commerce Sync will operate as an independent division of FOG Software Group. The addition of Commerce Sync expands FOG Software’s capability as […]
DoubleVerify, providers of a software platform for digital media measurement, data, and analytics, and Comscore, a partner for planning, transacting, and evaluating media across platforms, are pairing up to develop an integrated media quality verification and audience measurement solution to allow advertisers to measure the impact of their full media plans. With this partnership, DV […]
CSS and SupportLogic are pairing up to help businesses elevate their customer support experience proactively by preventing escalations, improving backlog management, and reducing customer adoption barriers. The partnership will also see SupportLogic and CSS execute several joint go-to-market programs and leverage the power of artificial intelligence and natural language processing. Together, both companies will help […]
Bounteous is collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. Bounteous has rolled out a solution based on Acquia CDP that unifies customer profiles to deliver more personalised messaging leveraging customer data and machine learning. With Acquia CDP, Bounteous integrates data across systems and channels to create unified, enriched […]
Syniverse announced that it is the first global messaging and Communications Platform-as-a-Service (CPaaS) provider to offer a cloud-native, hyperscale digital engagement platform to improve enterprises’ customer experiences and accelerate their digital transformations. The Syniverse Hyperscale Communications Platform allows enterprises to easily elevate their digital transformation to feature rich messaging mediums via a range of global […]
Vibin Oy, a music app company, announced the launch of 2.0 version of their mobile app Songen, available for iOS. Made for music producers, artists, content creators and music enthusiasts. The app offers a unique way of creating music by generating unique royalty-free loops and songs. With just a tap of a button, Songen generates […]
AnyRoad, an Experience Relationship Management (ERM) provider, announced that it closed a $47 million Series B funding round led by funds and accounts managed by BlackRock with participation from Andreessen Horowitz, Runa Capital, and Kaiser Permanente. Existing investors Rally Ventures, Precursor Ventures and Day One Ventures, as well as newcomers Commonfund and Corner Ventures, also […]
Roku announced Advertising Watermark, a free technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform. As the industry’s first authentication solution built for TV streaming, Roku’s Advertising Watermark gives marketers the confidence that their advertising spend is reaching real Roku users. Today, device spoofing occurs when scammers […]
PossibleNOW, a provider of consent and preference management and consumer regulatory compliance solutions, has partnered with privacy compliance technology provider TrustArc. TrustArc and its Privacy Management Platform extends PossibleNOW offerings with specific privacy capabilities, such as data subject requests and cookie consent. Using TrustArc’s Cookie Consent Manager, organisations can ensure compliance with regulations while delivering […]
