Simon Data, Snowflake Partner To Aid Marketers With Data Capabilities

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Simon Data is partnering with Snowflake to help marketers unlock their customer data investments.

Simon Data is also joining Snowflake’s Powered by Snowflakeprogram, leveraging Snowflake’s Media Data Cloud to extend data capabilities traditionally owned by data teams into an application designed for marketers and other business stakeholders.

“So many brands have built data solutions that provide incredibly rich and detailed views of customers only to find themselves losing resolution when connecting to downstream applications,” said Jason Davis, CEO and co-founder of Simon Data.

“Many of today’s martech tools are built using legacy databases that are unable to drive detailed segmentation or one-to-one personalisation. Through Simon Data’s application built using Snowflake, joint customers have a modern, agile way to easily access and leverage customer data.”

“Simon Data is the model for how SaaS applications can be built on Snowflake’s technology and fully activate data across the expanding Snowflake ecosystem,” said Bill Stratton, head of media and analytics at Snowflake.

“Using Snowflake’s Media Data Cloud, Simon unlocks data scalability and processing capabilities. And through the Snowflake platform, the integration is further enhanced via Snowflake’s secure data sharing.”