AppLovin, a marketing platform provider, has acquired Wurl, a streaming TV company, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the connected TV market. “We are excited to complete the acquisition of Wurl and provide advertisers with a seamless way to enter the rapidly growing CTV market,” […]
Hopkins Architects have completed a new hotel in the Middle East for 25hours Hotels. It is the first hotel for this Operator outside Europe and creates a new type of hospitality offer in the city, combining a strong brand narrative with a rich mix of interiors and services, state of the art technology and a […]
#RAMADAN22 Snap has announced a line-up of its Ramadan shows, as Snapchatters in the region continue to watch increasing content on the platform during the holy month. Snapchatters will be able to watch an exciting variety of content and shows from Discover partners over the month of Ramadan. This will include more than 70 shows […]
Zoe Immersive, a metaverse software company, has partnered with Sketchfab, the web platform for 3D and AR. This collaboration allows users of Zoe’s no-code platform for building 3D interactive experiences to now access and integrate any of Sketchfab’s more than one million free 3D models into Zoe creations. To make creating 3D experiences more accessible, […]
Relationshop, a digital customer engagement solutions provider, announced the launch of Personalised Promotions within its Digital Experience Platform. DXP offers grocery retail clients a branded engagement and shopping experience for their customers within a single platform, accessible online and via mobile app. The DXP Personalised Promotions feature allows the retailer to easily execute shopper marketing […]
Qatar Airways has certified TPConnects Technologies as its technology partner, enabling travel service providers to seamlessly integrate with Oyrx Connect, the airline’s NDC-offering. The integration will be done through TPConnects’ NDC Aggregator Platform or integration via TPConnects’ NDC API, or via NDCMarketplace.com, an exclusive NDC-enabled retailing and distribution technology solution. Sellers will have access to […]
Matterkind, IPG’s activation intelligence company, launched Outcome Navigator (ON) for marketers. Bolstered by data, identity, and technology capabilities from sister IPG companies Acxiom and Kinesso, Matterkind’s Outcome Navigator is a suite of applications that includes Addressable Outcomes, offering Affiliate Outcomes and Commerce Outcomes; and Pay for Performance, which includes Qualified Lead Generation, Guaranteed Outcomes, and […]
Package delivery company Jumia and eCommerce platform UPS announced a partnership giving UPS access to Jumia’s last-mile logistics capabilities and infrastructure to grow its delivery services in Africa. Leveraging the Jumia infrastructure in Africa, UPS will offer its customers an extended range of delivery solutions, including door to door package delivery and collection, with a […]
Swvl raised an estimate of $640 million from investment companies and venture capital funds, the company’s Chief Financial Officer (CFO) Youssef Salem told Al Mal News. Salem noted that the company is planning to expand in three new countries over the coming six months, adding that the countries are the US, South Africa, and the […]
KSA-based Kaya, an eCommerce and logistics solutions company specialising in beauty and personal care, has closed a seed funding round of $2.6 million from Revival Lab, a startup studio, with participation from Al-Dowayan Investment Company and Al-Sulaimaniya Investment Group. Kaya started in 2018 with a direct-to-consumer business model and has boosted the growth of its […]
