Beauty Platform Kaya Raises Funds To Develop Digital Infrastructure

KSA-based Kaya, an eCommerce and logistics solutions company specialising in beauty and personal care, has closed a seed funding round of $2.6 million from Revival Lab, a startup studio, with participation from Al-Dowayan Investment Company and Al-Sulaimaniya Investment Group. Kaya started in 2018 with a direct-to-consumer business model and has boosted the growth of its […]

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  • KSA-based Kaya, an eCommerce and logistics solutions company specialising in beauty and personal care, has closed a seed funding round of $2.6 million from Revival Lab, a startup studio, with participation from Al-Dowayan Investment Company and Al-Sulaimaniya Investment Group.

    Kaya started in 2018 with a direct-to-consumer business model and has boosted the growth of its online sales by developing and building innovative brands in beauty and personal care, which added to its portfolio more than five brands specialising in skincare and cosmetics such as Florucci, Cecilia, Diar Argan and Tiyati, in addition to a few online stores, the most well-known of which is Aynma store.

    According to Dr Abdulaziz Bin Saleh Al-Lahidan, founder and CEO of Kaya, the funding round aimed to develop the company’s digital infrastructure and provide logistics services that will help the company grow and achieve ambitious targets in the future.

    Mohammed Al-Maghlouth, CEO of Revival Lab, said: “We’re proud to be a partner with Kaya. We are working together with the team to achieve our strategic goals of promoting growth and expansion initiatives in the personal care and beauty sector inside and outside the Kingdom of Saudi Arabia.”

    Kaya will be utilising the funds to develop its digital infrastructure, provide logistics services, and for its future expansion and growth plans.

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