FIFA has launched the @FIFAWorldCup account on TikTok, which will allow fans to connect with the game through the short-form video platform. @FIFAWorldCup on TikTok will provide fans with behind-the-scenes action from the FIFA World Cup Qatar 2022 Final Draw in Doha and up-to-the-minute content from the match, which will take place in November and […]
DHL Express MENA recently launched a direct flight from Bahrain to Istanbul, following a lease agreement with Texel Air whereby DHL has contracted the cargo operator’s Boeing 737-800BCF aircraft for this route. This move supports DHL’s Middle East network optimisation strategy, increasing air efficiencies and enhancing transit times. The new Bahrain-Istanbul-Bahrain flight will be operated […]
Global communications intelligence company Cision announced that it has completed the acquisition of real-time media monitoring company Streem. Cision’s Chief Revenue Officer Stephen Boyes said, “Streem has established itself as the customer-preferred media intelligence platform in the ANZ market. We are excited that they are now part of the Cision family and that our ANZ […]
Helpshift, an in in-app customer service and user support for mobile-first brands provider, announced the launch of Metashift, its patented user support and customer service solution for the Metaverse. Brands can use Metashift to provide immersive support within AR, VR and mobile experiences, with advanced features unique to the needs of the Metaverse. Brands need […]
Discovery Bank recently launched Vitality Travel, an integrated travel-booking service with discounts and simplified trip management. The comprehensive travel offering is the world’s first shared-value travel platform that channels behavioural savings into savings on flights, holiday accommodation, car hire and holiday packages. “Vitality Travel further expands the value clients get as they continue to monetise […]
Cape Town Tourism has launched the landmark Find Your Freedom immersive travel experience. The interactive interface uses game-style graphics to empower global travellers to choose their Mother City adventure, based on the guide they identify with – the Fearless Foodie, Nature Warrior, or Urban Adventurer. Enver Duminy, CEO of Cape Town Tourism, said: “Find Your […]
Physical retail environments are simplifying in-person transactions and are enabled by a mobile digital tool. They are offering more bespoke, localised and service-based experiences, stated CallisonRTKL (CRTKL), a global cultural agency specialising in architecture, planning and design, in its recent report identifying the key trends for the technological evolution in the retail sector. Going forward, […]
Admix, the hypergrowth technology company guiding brands into gaming and the metaverse has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, Asia, to bring In-Play advertising to the group’s clients. JGroup will now make Admix’s In-Play ad placements part of the media mix they offer for DOOH brand […]
Informatica, an enterprise cloud data management platform, announced that Saudi Airlines has selected Informatica to help modernise its data strategy and transform the customer experience to support the region’s ambitious growth targets. Informatica’s Intelligent Data Management Cloud (IDMC) will enable Saudi Airlines to reimagine how they manage and innovate with their data. Tourism is a […]
The opening of the new branch comes as part of Al Salam Bank’s digital transformation strategy to support environmental sustainability. All banking transactions at the Hamala branch will be fully automated and paperless, in line with the latest Environmental, Social and Governance (ESG) policies being set into motion globally. This initiative will also be implemented […]
