DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONE. Through this platform, mobile operators, OEMs, and app developers can now implement and optimise their marketing strategies to reach, engage, and retain their users while optimising their application business monetisation goals. DR-ONE is […]
Consumer confidence in the UAE dipped to 70.9 per cent in February, however, it is expected to rebound quickly because of long-term consumer optimism surrounding the country’s economy, said a research report. The latest research by leading consumer intelligence company, D/A, has revealed the UAE witnessed a 3.1 per cent decline in consumer confidence in […]
Spotify announced a new chapter in its partnership with Google: a multiyear agreement that represents a first-of-its-kind option in payment choice and offers opportunities for both consumers and developers. Users who’ve downloaded Spotify from the Google Play Store will be presented with a choice to pay with either Spotify’s payment system or with Google Play […]
Populus Media, the marketing and patient acquisition solutions provider, announced a new offering called HCP Reach through a partnership with Teleray. Teleray provides technology enabling seamless scheduling, sharing, face-to-face consultation and storage of medical information, including diagnostic imaging, by and between doctors, specialists and their patients. The platform allows global viewing, exchange, and sharing anywhere […]
605, a provider of television and cross-platform measurement, analytics, and attribution, has released Advanced Audiences delivered through 605 EXCHAN6E. Advanced Audiences will be available to users of Xandr’s sell-side and buy-side advanced TV platforms, Monetise TV and Invest TV, to transact on linear campaigns. Advanced Audiences will allow advertisers to define television audiences with greater […]
Cymbio, a marketplace and dropship automation platform, announced an investment from PayPal Ventures, the venture capital arm of the global payments company. As marketplaces’ share of eCommerce grows and retailers expand their drop shipping operations, brands are seeking solutions to easily integrate their product catalogues and help manage operations across channels. Cymbio’s marketplace and dropship […]
Formation released Hosted Offers, which provides companies a fast path to the adoption of gamified, personalised offers. Hosted Offers also create a consistent experience between web and mobile platforms. With a single URL, companies can deliver unique experiences through email SMS/MMS, push notification, and owned channels such as web, mobile and application inbox, thus increasing […]
Sary, the Middle East, North Africa and Pakistan (MENAP) business-to-business (B2B) eCommerce platform, announced it has taken a significant stake in the Pakistani B2B eCommerce platform Jugnu, leading Jugnu’s $22.5 million Series A round. Fueled by a $75 million Series C funding round for a combined $112 million in funding to date, Sary’s investment marks […]
MarketCast announced the acquisition of Phoenix Marketing International, a research and analytics provider that specialises in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released ads to measuring how ads influence consumer […]
Informatica, the enterprise cloud data management platform, announced the Intelligent Data Management Cloud (IDMC) for Retail with new cloud-first, cloud-native capabilities. It is built to help the retail industry drive innovation and business value by overcoming specific challenges related to data fragmentation, data complexity and lack of connected experiences in a multi-cloud, hybrid environment. IDMC […]
