SimplicityDX Launches Edge Experience Platform

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SimplicityDX introduced its SimplicityDX Edge experience platform, a software-as-a-service (SaaS) offering that enables eCommerce, digital, and marketing managers to proactively manage shoppers’ experiences for campaigns and promotions at the edge.

SimplicityDX uniquely prioritises campaign and promotion performance by combining user experience, campaign, and product availability data. By combining AI-powered digital experience analytics with campaign, product, and inventory data, the SimplicityDX platform continuously delivers an automated system of alerts to problems affecting revenue performance. Automated actions then pause social and promotional campaigns in-flight to prevent performance from being impacted and enable companies to redirect advertising budgets to products in stock.

SimplicityDX does the following:

• Automatically monitors customer experience signals to detect frustration points, errors, and out-of-stock experiences;
• Tracks edge shopping experiences end to end;
• Helps companies address out-of-stock challenges by providing real-time detection of changes in stock levels and automatically pausing in-flight promotional campaigns; and
• Bridges the experience gap between all sources of traffic across paid, owned, and earned media channels and all e-commerce platforms.

“As shopping at the edge has become mainstream, social commerce has become critical for customer acquisition,” said Charles Nicholls, chief strategy officer and director of SimplicityDX.

“But optimising social shopping experiences is hard to do because customers are crossing channels to use the brand site for product purchases. SimplicityDX uniquely analyses these new edge shopping journeys end to end by tracking shoppers’ experiences, campaign and inventory data and matching demand with supply, solving one of the oldest problems in retail.”