Frontera Group, a technology-focused strategic acquirer of revenue-generating companies and intellectual property (IP), announced the release of the 3.0 version of its Mixie Holoport immersive reality framework with Extended Reality (XR) support (“Mixie Holoport XR”). Frontera recently acquired the Mixie Holoport IP to enhance Metaverse business applications. “Mixie Holoport XR closes the experiential gap between […]
Agency holding company WPP has partnered with interactive entertainment company Epic Games. Epic Games, the developer responsible for Unreal Engine and the hit game Fortnite, will help WPP agencies adapt to a new era of digital experiences for companies in the metaverse. WPP’s PR firms include BCW and Hill+Knowlton Strategies, as well as the Ogilvy […]
Upstart, provider of a lending platform for financial services firms, has launched Upstart AI Lending for Salesforce on Salesforce AppExchange. With Upstart AI Lending for Salesforce, bank and credit union personnel can initiate artificial intelligence-enabled digital lending experiences for customers across any interaction, whether in person, on the phone, or from a scan of a […]
The latest round of research conducted by Vericast found that 50 per cent of all consumers and 64 per cent of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care. […]
Lightspeed Commerce Inc, the one-stop commerce platform for merchants around the world to simplify, scale and create exceptional customer experiences, announced the launch of Lightspeed Retail. Lightspeed Retail is a new retail commerce platform that unites advanced POS, payments, and eCommerce into one cohesive and powerful solution. Leveraging the power of headless commerce, powerful integrations, […]
Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically. Cooler Screens, which creates in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth. Cooler Screens’ programmatic partnership with Place Exchange is an industry-first […]
Meta has announced some new options to help brands utilise its messaging tools, including improved ad creation on WhatsApp, the merging of WhatApp messages into the Meta Business Suite inbox and quote requests on Instagram. Improving the WhatsApp ad creation flow, businesses will soon be able to create and launch their campaigns in the WhatsApp […]
Madison Logic, an account-based marketing (ABM) platform provider, has introduced a LinkedIn Audiences integration. The integration allows marketers to share lists of accounts from ML Insights to LinkedIn Campaign Manager for LinkedIn ad targeting and to unify their ABM strategies across multiple channels. With the new Journey Acceleration integration with LinkedIn ads, B2B marketers can […]
MoEngage is all set to host its flagship event, #GROWTH Summit 2022 on May 19th, 2022 in Dubai MoEngage, the insights-led customer engagement platform has announced that its interactive, insightful, and in-person event – #GROWTH Summit 2022 will be held on May 19th in Dubai. The flagship event is an invite-only conference for entrepreneurs, growth […]
Ceros, providers of a cloud-based, no-code design platform for interactive content, has expanded its partner ecosystem with sales enablement vendors Highspot and Showpad. Through these partnerships, Ceros content can be distributed to sales teams within the tools they use every day and Ceros experiences are now available offline. These integrations also let Ceros users find […]
