LinkedIn added Company Pages feature, a new way for brands to stay in touch with their audience on the platform. Brands will now be able to create their own newsletters in the app, which will also include new notifications for Page followers for newsletter updates. As explained LinkedIn: “We debuted Articles for Pages last year […]
Neustar is partnering with Permutive to bring together the Neustar Fabrick data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate without third-party cookies or device IDs. The partnership safeguards advertiser and publisher first-party identity data to bring addressability, transparency and privacy to digital advertising. With this partnership, advertisers and publishers […]
Emplifi launched Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps companies reach unlimited audiences through interactive live video streaming. The release comes quickly after Emplifi’s acquisition of Go Instore in September. With ShopStream, retail and direct-to-consumer companies can connect with and convert consumers from browsing to buying through both one-to-one and […]
Audiencerate, an identity hub provider for advertising, is partnering with LiveIntent, a marketing technology provider, to deliver audiences built-in email and delivered to the web. The partnership will allow marketers to access LiveIntent’s full audience taxonomy in the DV360 open marketplace for programmatic campaign activation via the Audiencerate data onboarding platform. Companies will be able […]
Amazon.com Inc announced that it will set up a logistic base in Turkey to meet rising demand, with a more than $100 million investment. It said the facility will create more than 1,000 jobs in its first year, and will support the domestic and export operations of the small- and mid-sized businesses that sell products […]
Talkwalker, the consumer intelligence company, published its latest report, Shape Tomorrow – How today’s consumer connections will shape your brand’s future. It reveals why now more than ever, brands should be adapting their strategies around their consumers – to shape tomorrow based on today’s consumer insights. “Right now, we’re seeing brands struggling to get a […]
SNC-Lavalin, a fully integrated professional services and project management company, has launched DecarbonomicsTM, a data-driven solution to decarbonise the built environment in a cost-effective way and accelerate the global and Middle East region journey to net zero. The DecarbonomicsTM initiative builds on SNC-Lavalin’s methods and practices to deliver high-performing buildings and developments, interconnected by smart […]
NielsenIQ acquired ciValue, a provider of cloud-based loyalty programs with advanced artificial intelligence. Integrating ciValue’s platform into NielsenIQ’s Connect platform will provide audience building and insights for retailers. This dynamic platform will also support personalisation capabilities. “Integrating the ciValue platform with Connect is a game-changer for retailers globally,” said Xavier Facon, global head of retail […]
FlapKap, a company revolutionising eCommerce and SaaS growth in the MEA region, announces its launch and successful completion of a $1.2 million fundraise. The fundraising was led by A15, the leading MENA venture capital firm, and one of the most prominent backers of early-stage start-ups in the region. FlapKap is the regionally contextualised version of […]
Dialpad, a provider of solutions for business communication and collaboration, has strengthened its AI Contact Centre with new digital channels and virtual agent support. “Dialpad is delivering game-changing AI across every mode of employee and customer communications at an unprecedented pace with smart virtual agents and intelligent omnichannel that work out of the box. This […]
