WPP Partners With Epic Games To Help Brands In The Metaverse
Agency holding company WPP has partnered with interactive entertainment company Epic Games. Epic Games, the developer responsible for Unreal Engine and the hit game Fortnite, will help WPP agencies adapt to a new era of digital experiences for companies in the metaverse. WPP’s PR firms include BCW and Hill+Knowlton Strategies, as well as the Ogilvy […]
Topics
Agency holding company WPP has partnered with interactive entertainment company Epic Games.
Epic Games, the developer responsible for Unreal Engine and the hit game Fortnite, will help WPP agencies adapt to a new era of digital experiences for companies in the metaverse.
WPP’s PR firms include BCW and Hill+Knowlton Strategies, as well as the Ogilvy network.
The partnership implements a new training program, with curriculum for executives, creative practitioners and media experts and strategists and will train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.
WPP teams will work closely with Epic Games specialists to build interactive experiences for brands in Unreal Engine, an advanced real-time 3D creation tool used across a range of industries including games, film, architecture, fashion, automotive, music and live events.
