Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts. Called the ‘Snap x Cameo Advertiser Program’, the process essentially simplifies celebrity endorsements, with advertisers now able to directly pitch Cameo’s 45,000 celebrities for their […]
P360, a provider of technology for the life sciences industry, launched the ZING Engagement Suite, which helps pharmaceutical sales teams engage with healthcare professionals (HCP) at scale. The ZING Engagement Suite is designed to enhance communication channels with features like text messaging, two-way voice and video calling, on-screen collaboration and form sharing, inbound communications with […]
InsuredMine and HawkSoft announced the release of two-way API integration between their platforms. Mutual customers of InsuredMine and HawkSoft can enable two-way API integration today using HawkSoft’s Marketplace. The two-way API integration promises to automate processes without the need to remember to document or track the actions in two systems – no double entry is […]
Frontera Group, a technology-focused strategic acquirer of revenue-generating companies and intellectual property (IP), announced the release of the 3.0 version of its Mixie Holoport immersive reality framework with Extended Reality (XR) support (“Mixie Holoport XR”). Frontera recently acquired the Mixie Holoport IP to enhance Metaverse business applications. “Mixie Holoport XR closes the experiential gap between […]
Agency holding company WPP has partnered with interactive entertainment company Epic Games. Epic Games, the developer responsible for Unreal Engine and the hit game Fortnite, will help WPP agencies adapt to a new era of digital experiences for companies in the metaverse. WPP’s PR firms include BCW and Hill+Knowlton Strategies, as well as the Ogilvy […]
Upstart, provider of a lending platform for financial services firms, has launched Upstart AI Lending for Salesforce on Salesforce AppExchange. With Upstart AI Lending for Salesforce, bank and credit union personnel can initiate artificial intelligence-enabled digital lending experiences for customers across any interaction, whether in person, on the phone, or from a scan of a […]
The latest round of research conducted by Vericast found that 50 per cent of all consumers and 64 per cent of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care. […]
Lightspeed Commerce Inc, the one-stop commerce platform for merchants around the world to simplify, scale and create exceptional customer experiences, announced the launch of Lightspeed Retail. Lightspeed Retail is a new retail commerce platform that unites advanced POS, payments, and eCommerce into one cohesive and powerful solution. Leveraging the power of headless commerce, powerful integrations, […]
Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically. Cooler Screens, which creates in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth. Cooler Screens’ programmatic partnership with Place Exchange is an industry-first […]
Meta has announced some new options to help brands utilise its messaging tools, including improved ad creation on WhatsApp, the merging of WhatApp messages into the Meta Business Suite inbox and quote requests on Instagram. Improving the WhatsApp ad creation flow, businesses will soon be able to create and launch their campaigns in the WhatsApp […]
