No more fumbling for your phone or hunting for your wallet when you have your hands full – the next generation of in-person payments will only need a quick smile or wave of your hand, says Mastercard. The trusted technology that uses your face or fingerprint to unlock your phone can now be used to […]
Jordanian startup, Kitchefy, announced a pre-seed investment worth $350,000. The company confirmed that the recent support and investment will help develop and expand its operations within the framework of a general goal of making a real difference in the food and beverage industry, as the company seeks to utilise the investment to expand locally in […]
Kyndryl, an IT infrastructure services provider, and NetApp®, a global cloud-led, data-centric software company, announced a global alliance to help customers transform their businesses by unlocking insights from data stored on-premises, in the cloud and edge computing environments. Under the alliance, Kyndryl and NetApp will collaborate to help customers across industries enhance and improve their […]
The Abu Dhabi Department of Economic Development (ADDED) has signed a memorandum of understanding (MoU) with SAP. ADDED and SAP shall explore collaboration opportunities to enhance industry innovation and digital transformation, develop advanced business models, nurture Emirati talent, and foster local digital competencies, particularly through supporting startups and small business enterprises (SMEs). In terms of […]
Schneider Electric signs a memorandum of understanding (MoU) with Tatweer Misr, a real estate developer in Egypt, to integrate technological innovation, starting from the design to the smart management phase of the project. The partnership will allow the pioneering developer to utilise the iTWO platform, established by Schneider Electric’s RIB Software, as one of the […]
BEDU, the Dubai-based leader of Metaverse and Web3 technologies in the Middle East, and Omada, the performance-based digital marketing and eCommerce advertising group in the MENA region, have announced a strategic partnership to jointly develop and deploy an NFT-based eCommerce marketing solution. The collaboration will leverage Omada’s relationships with more than 450 regional retailers through […]
Doxx launches a fully integrated digital platform in the MENA region. The platform connects medical professionals and institutional healthcare providers to support the patient’s medical journey, increase accuracy, as well as improve the quality of service while reducing healthcare costs for the patient. The startup successfully raised $1.5 million in a seed round, with expansions […]
Omnicom has launched the Supply Chain IQ Score, a supply-chain based media activation tool in partnership with Crisp, an open retail data platform. Powered by Crisp, which pipes normalised data from retailers and distributors into the Omni open marketing orchestration platform, Supply Chain IQ Score gives media planners day-to-day visibility into inventory data at the […]
CleverTap announced that it has signed definitive agreements to fully acquire San Francisco-based Leanplum, a multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centres and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia, and the Middle East. Combining […]
MMA Smarties commemorated innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2021 with NFTs. Known as Smarties MENA Into The Metaverse, the tokenised awards were created by an Istanbul-based artist, Efe Balun. He designed four exclusive animated artworks representing the trophy categories (Bronze, Silver, Gold and […]
