To transform customer engagement with intelligent Human to Everything (H2X) interactions across all customer experience (CX) platforms of digital-first businesses Tata Communications, a digital ecosystem enabler, launched DIGO, an in-network, cloud communications platform to power up customer engagement for digital-first businesses. The platform offers a full suite of device-agnostic communications tools to seamlessly integrate into […]
Continuing changes to privacy and ad regulations force marketers to rethink user acquisition strategies ‘The App-ocalypse’, the new report from Bango, reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59 per cent of marketers have lost revenue since Apple’s […]
MediaVision, the integrated digital performance agency, has unveiled a new tech stack giving advertisers the keys to predictive SEO, the weekly share of search data, and digital demand tracking at a brand and product level. The company claims the tech marks a significant development in the performance market’s capabilities and is designed to fill the […]
The Dubai Metaverse Strategy aims to increase the contribution of the metaverse sector to the emirate’s economy to $4 billion by 2030 The Dubai Metaverse Strategy, which was announced by the Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum earlier this month, aims to increase the contribution of the metaverse sector to the emirate’s economy […]
Retail giant Jashanmal is set to aggressively expand its regional footprint with the launch of its first store in Mall of Oman, said Shuja Jashanmal, group chief officer for department stores, Jashanmal National Company. “Strong bilateral trade relations between neighbouring countries have been in place since pre-nation times between the tribes and ruling families within […]
IKEA retailer Ingka Group is reported to spend 3 billion euros ($3.2 billion) through 2023 on new and existing stores, much of it to modify its trademark out-of-town outlets so they can double up as eCommerce distribution centres. The company informed that the money would be spent across all regions, though about a third is […]
Dstillery, a custom audience solutions company, launched Custom Patient Targeting, a privacy-safe predictive behavioural targeting solution for healthcare. Powered by Dstillery’s ID-free technology, Custom Patient Targeting uses artificial intelligence-powered predictive modelling to learn how, when, and from where patients browse the web. When combined with a seed data set representing a desired patient outcome, Custom […]
Apogee Interactive, a digital engagement and customer communications strategy platform, announces utilities using their outbound communications platform. Envoy will have access to a robust utility branded marketplace. The product dashboard now included in the end-to-end solution allows utilities to provide customers with a streamlined, personalised journey that guides them through onboarding, energy education, program participation, […]
Fulcrum, a real-time personalisation provider, announced $5 million in funding, bringing the total amount raised to $7 million. Led by angel investors, the new funding will help Fulcrum accelerate its Customer Data Platform (CDP) technology roadmap, scale its business operations and better serve its growing roster of enterprise customers. “Fulcrum helps our customers gather first-party […]
Bizzabo, the Event Experience Operating System (OS), has launched an updated onsite check-in solution, bringing an enhanced, data-driven experience to power in-person events. The new solution builds on Bizzabo’s 10-plus years of experience supporting in-person events and leverages innovative technology from Klik, Bizzabo’s most recent acquisition. The new solution is designed to provide Event Experience […]
