SalesboxAI, a conversational ABM platform, has partnered with LeadSift, a buyer intent data platform, to make it easy for customers to fuel their AI-powered revenue engine with high-intent opportunities along with their buying committee members. The strategic partnership enables B2B revenue teams to detect high-intent buying groups for acquisition, retention, cross-sell, and upsell opportunities and […]
A newly enriched, machine learning-driven version of NCSolutions’ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). Called Next Gen Sales Effect, the new […]
Integral Ad Science, a global digital media quality provider released its Misinformation & Media Quality report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content poses for media strategies, as well as what actions advertisers are taking to protect their campaigns against […]
Zoom Video Communications and Genesys, a provider of cloud-based customer experience orchestration solutions, has expanded their partnership, building on their integration between Zoom Phone and Genesys Cloud CX, creating a cloud contact centre and unified communications solution. The companies’ expanded partnership includes a go-to-market relationship where Genesys will enable its global direct and indirect channel […]
FanIQ, the direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimisation tool. Built specifically for mobile-first advertising, FanIQ LP tracks campaign performance on Snap, TikTok, Facebook, Instagram, YouTube, Google Display Network, and Twitter. FanIQ sells through all major primary ticketing platforms including […]
SAP introduced its sustainability solution strategy for African customers. According to SAP Africa Chief Operating Officer Tracy Bolton, companies can choose to focus on sustainability as a key strategy – creating additional business value, and transforming their business by creating new products, services and solutions that reach additional customers, markets and segments. “In essence, sustainability […]
QCSS has acquired Samurai Business Group, expanding it business development generating services via telephone, online, and direct mail and delivering sales, sales management mastery skills training, and coaching online and in-person. “We are thrilled to offer Samurai’s expanded, highest-quality services to our already best-in-class, customer-focused offerings. In addition, we know that QCSS’ and Samurai’s customers […]
UAE-headquartered restaurant and cloud kitchen management platform Grubtech has launched operations in Egypt as part of its ongoing international expansion strategy. Grubtech’s office in Cairo will focus exclusively on the Egyptian market, covering sales, marketing, customer success and operations. The company has also appointed Osama Harfoush as Country Manager for the new market. Grubtech’s entry […]
Omantel introduced its smart office solutions during COMEX with cooperation of Huawei for the first time in Oman. The showcase of the Smart Office solution highlights the strong demand for advanced digital solutions in the Sultanate and aims to facilitate smarter and more efficient collaboration. Baha Mohamed Ridha Al Lawati, VP Enterprise Unit at Omantel […]
Forsta, a provider of market research, customer experience (CX), and employee experience (EX) technology, has launched the Human Experience (HX) Partner Program for Market Research Agencies, enabling them to offer their clients a fully white-label, integrated voice of the customer (VoC) programs hosted on Forsta’s technology platform. The HX Partner Program enables market research agencies […]
