The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]
As recovery of the travel industry picks up steam, payments technology company Mastercard and travel website Musafir have partnered to take travel bookings originating in the Middle East and North Africa, to new heights. The partnership will digitise end-to-end payment flows and launch new innovative payment products with attractive travel benefits to both consumers and […]
NovelVox, a contact centre solutions provider, has launched Wallboards and Agent Dashboards for Amazon Connect contact centres. The feature-rich solution enables agents and supervisors to take proactive actions with real-time alerts and notifications over SMS and email regarding threshold KPIs. The wallboard comes with more than 50 interactive designs, including the gamified display of real-time […]
Lob today launched its direct mail automation platform. With this platform, Lob is building a solution to help marketers simplify direct mail efforts and add hyper-personalisation, measurable ROI, campaign analytics, and automated workflows for omnichannel campaign. It manages the direct mail process end to end, from concept to print, all the way through to delivery […]
Egypt-based on-demand delivery startup Gooo Delivery has closed a pre-Seed round. Gooo was established in 2020 to offer point to point delivery services through mobile applications. The app enables users to order food, medications, and groceries from the set of partner stores which are then picked up by Gooo runners who deliver them to the […]
Global ecommerce accelerator Pattern has polled online shoppers in the United Arab Emirates to understand their online buyer behaviour, including how they are using marketplaces such as Amazon and Noon. The results back up predictions of the growth in the UAE’s ecommerce market size from $10 billion in 2021, to $17 billion in 2025, according […]
Virgin Mobile Kuwait has announced its metaverse programme to collaborate with Kuwaiti content creators on platforms including The Sandbox. The initiative is aimed at building digital literacy and capacity in Kuwait as the company cements its position as the market’s leading digital telco. In addition to The Sandbox, Virgin Mobile is also collaborating with global […]
Vericast announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok. Following a year of nearly 40 per cent growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant clients. The announcement is another example of the company’s broader […]
Cogneve, a lead generation and premium SEO agency, announces its strategic partnership for Tekpon with Pro Application Tech, a team of mobile app developers, and digital marketing specialists. In its path to becoming a one-stop platform for all digital needs where people can buy smart the software subscription they need and find the latest’s innovations […]
Stravito, the enterprise insights platform democratising access to market research and insights launched Atlas, a new exploratory search tool. Atlas introduces an innovative and highly visual way to explore available information, reveal hidden connections between topics and categories, get extra context on keywords, identify trends and build stories around key findings. The product was developed […]
