News

NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalised promotional offers. NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement. […]

Marriott International announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. To power its network of owned channels, Marriott is exclusively collaborating with Yahoo, an industry-leading unified stack advertising platform. The network is expected to feature […]

UiPath, an enterprise automation software company, and airSlate, a workflow automation company, announced a partnership to empower individuals and small businesses to digitally transform their organisations. The partnership has resulted in an integration between airSlate and UiPath that enables customers to add automated document workflows into their UiPath processes. With it, users can do the […]

LiveVox Holdings, a cloud-based provider of customer service and digital engagement tools, released the results of a study conducted by Forrester Consulting to identify the key use cases and challenges when deploying AI technology in the contact centre. The study, entitled “Contact Centres and AI: Sounds Like You Need Help Full Benefits” surveyed 315 IT […]

Almosafer, a travel brand in the Middle East, and The Tourism Authority of Thailand have signed a memorandum of cooperation (MoC) to boost tourism between Thailand and GCC countries. Almosafer’s consumer segment and The Tourism Authority of Thailand will work together to promote and develop quality tourism experiences in Thailand for travellers from GCC countries, […]

The Labour Fund (Tamkeen) signed a new strategic partnership agreement with the Bank of Bahrain and Kuwait (BBK) in line with the new support programs. The agreement comes as an addition to strategic partnership agreements announced over the past 2 months with several key financial services providers in Bahrain for the purpose of providing enterprises […]

Qatar Islamic Bank (QIB) announced the launch of three new features to its mobile app to simplify the digital banking experience, in line with its digital transformation strategy. QIB introduced the Balance Sneak Peek feature in addition to the Dark Mode and Segment Mode. With over 2 million logins to the QIB Mobile App each […]

Reveal Mobile, a location intelligence and geofencing marketing software company, has launched the Mira Console, a self-service platform for out-of-home (OOH) campaign measurement. The Mira Console delivers measurement reports for traditional, digital, place-based, programmatic, and moving OOH ad campaigns. It measures in-store, mobile app, and online actions that consumers take after being exposed to OOH […]

Dubai carrier Emirates has signed an agreement with Jebel Ali Free Zone (Jafza) to explore joint cooperation and initiatives targeted at attracting more investments into the emirate by supporting new and existing businesses registered or licenced in the free zone. Under the MoU, the parties will explore opportunities to offer a number of travel-related incentives […]

More than a third of airline and agency leaders responding to a survey said that they believe travel will return to pre-pandemic levels by the end of 2024; a further third responded that they believe this will happen in 2025 or beyond. Commissioned by Sabre, a leading software and technology provider and carried out by […]