TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch, and its social suite of the future, which will allow its customers to scale, manage, execute, and optimise content on TikTok all while staying within the Brandwatch platform. This officially badged partnership between Brandwatch and […]
Mindshare, the media services company that is part of WPP, launched Precisely Human Intelligence (PHI) – a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale. The PHI suite of products combines empathy and precision through a […]
Dash Hudson announced that TikTok has named it a founding partner of its Content Marketing speciality. It enables the development of three proprietary tools that are vital for brands to master their TikTok strategy and win on the platform. “At TikTok, we are always looking for ways to make it easier for brands to develop […]
MoEngage, the insights-led customer engagement platform, announced that it has raised $77 million in Series E funding led by Goldman Sachs Asset Management and B Capital, with participation from the company’s existing investors Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India. MoEngage will use the additional funds to deepen its […]
Qatar Islamic Bank (QIB), Qatar’s digital bank, continues its partnership with Visa, the leader in digital payments, with the rollout of another exciting FIFA World Cup Qatar 2022 promotion. It offers customers the chance to win hospitality packages and prize bundles for two to attend the matches. Committing to its digital strategy of offering a […]
Orange Jordan launched an integrated, digital experience focusing on ease, quality and customer choice of services provided through its new app, jood Orange. It is a new model in the Jordanian market offering a wide range of the company’s digital services to its subscribers, to be the first of its kind in the Kingdom, and […]
KSA-based and MENA servicing payments services provider HyperPay has raised $36.7 million in a funding round led by Mastercard with investments from Amwal Capital Partners and AB Ventures. The transaction with Mastercard will help accelerate HyperPay’s expansion beyond payments to deliver a complete suite of financial products that meet the evolving needs of its customers […]
Cairo based Appetito is acquiring Tunisia’s Lamma to expand operations in Morocco, Tunisia and West Africa and to become the largest e-Grocery & Q-commerce player in Africa. Appetito delivers thousands of grocery and household products through its mobile app to customers from dark stores across 3 cities in Egypt. In parallel, Lamma has developed a […]
Zoho Corporation, a global technology company, announced a right-to-left (RTL) Arabic website builder for its ecommerce platform, Zoho Commerce. In addition, Zoho announced its integration with Tap Payments, a payment solutions provider in the MENA region, to empower businesses throughout their digital transformation journey. “Zoho is committed to serving the local businesses in the UAE […]
Signifyd, an ecommerce fraud protection company, has launched a Signifyd app for Stripe as part of the new Stripe App Marketplace, providing instant chargeback claims insights directly through the Stripe Dashboard. The Signifyd App for Stripe means Stripe customers protected by Signifyd’s Chargeback Recovery solution will no longer need to move among digital sites to […]
