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The Deal Agent acts as an AI-powered teammate embedded directly in the deal, combining 360-degree seller and buyer context to deliver insights and next best action through multi-turn interactions.

adVantage leverages a centralised intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes.

The SAP Business Suite updates represent a step forward in using AI, data, and applications to support more efficient, informed, and resilient business operations.

The acquisition strengthens Mixpanel’s position as the digital analytics platform, enabling product and marketing teams to identify key business growth drivers quickly with AI.

The new Marketing Foresight solution provides clients with always-on access to unify long-term strategies with short-term tactical planning in a single, cohesive environment.

By combining Causal's data-driven strategies with OpenX's transparent, high-performing marketplace, the partnership proves that advertisers can achieve measurable efficiency gains without sacrificing scale or quality.

Copilot Workspace integrates with CRM systems such as Salesforce, sales engagement platforms, and other GTM tools.

The new AI agents by Oracle are built into marketing, sales, and service processes to help CX leaders boost efficiency and strengthen customer relationships by automating tasks and analysing connected data.

The Breakout Blocks platform turns a company's existing marketing collateral – case studies, demos, videos, etc. – into a responsive layer that triggers an action to the visitor that’s most likely to convert them.

New advertising platform, Amex Ads, leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments