Klaviyo Integrates With Amazon's Buy With Prime

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Klaviyo, a marketing automation and customer data platform provider, has integrated with Amazon’s Buy with Prime, enabling Klaviyo users to sync their Buy with Prime order and customer data with their Klaviyo accounts for a more complete view of each customer that can be used to provide more targeted communications to them in the future.

Once the Klaviyo for Buy with Prime integration is connected, Buy with Prime order and customer information is automatically synced with Klaviyo accounts. Businesses can then leverage their Buy with Prime data in flows, campaigns, segmentation, and reporting on Klaviyo’s platform.

Klaviyo for Buy with Prime lets users do the following:

• Make predictions about customers’ next order dates, customer lifetime value, churn risk, and more.
• Re-target customers who initiated a Buy with Prime order but did not complete the checkout with automated abandoned checkout emails.
• use Klaviyo’s advertising integrations to attract new customers that made similar Buy with Prime product purchases and cross-promote other products that are eligible for Buy with Prime.
• Automate post-purchase flows for Buy with Prime customers, ask about their experiences, cross-sell and up-sell with personalised product recommendations based on purchase history, create new segments of customers who purchase through Buy with Prime, and send personalised communications that acknowledge customers’ preferred methods of purchasing.

“It’s becoming increasingly challenging for businesses to stand out in today’s e-commerce market, which means it’s crucial for businesses to utilise their own customer data to fuel more personalised marketing efforts and cultivate brand loyalty,” said Rich Gardner, senior vice president of global strategic partnerships at Klaviyo, in a statement. “Our goal is to build partnerships and integrations that empower our customers to own their destiny. We’re thrilled to partner with Amazon on this integration to enable businesses using the Klaviyo platform to effortlessly sync, access, and analyse shopper data from purchases made using Buy with Prime.”

“We’re continuously adding new features and functionalities to Buy with Prime to help merchants of all sizes better serve their customers wherever they shop by building a direct relationship with them,” said Russell Baker, Amazon’s director of partnerships and integrations for Buy with Prime, in a statement. “We’re excited to partner with Klaviyo on this integration to enable merchants to use data to build customer loyalty and drive sales.”