Clootrack Launches ProbeTrack For Market Researchers

Featuring generative AI, the latest addition to Clootrack's platform enables analysis of large volumes of free-flowing, in-depth interview data in minutes.

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    • Clootrack, a customer experience analytics platform provider, launched ProbeTrack, an artificial intelligence-based solution for market researchers to analyse and derive insights from in-depth interviews.

    Featuring generative AI, the latest addition to Clootrack’s platform enables analysis of large volumes of free-flowing, in-depth interview data in minutes.

    “We’re thrilled to launch ProbeTrack as it marks a significant milestone in Clootrack’s mission to empower market researchers through AI innovation. ProbeTrack is a testament to the transformative power of Generative AI, enabling research professionals to significantly reduce the time spent on analysis while enhancing the depth and quality of insights they derive from [in-depth interviews],” said Shameel Abdulla, CEO of Clootrack, in a statement.

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