15 hours agoBrands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.
17 hours agoThe AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.
17 hours agoBy using Shirofune, advertisers can simplify the management of DV360 while bringing together advertising delivery and measurement data from DV360 and CM360.
17 hours agoGupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders.
17 hours agoBy capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery.
17 hours agoCore connects directly to a business's operational data, including services, pricing, and past campaign performance, and applies that context across advertising, SEO, and website work.
17 hours agoThe Marquee Awards will culminate in a gala celebration on September 10 in Dubai, bringing together marketing and technology leaders to recognise outstanding digital campaigns, innovation, and technical excellence across the Middle East.
4 days agoSource gives every person on a marketing team, along with the agents working alongside them, a governed workspace built around the job they own.
4 days agoThe analysis finds ecommerce advertisers increased paid social investment sharply in Q2, while click-through rates rose and cost per click declined.
