A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]
Talal Abu-Ghazaleh Global Digital Platform (TAG Digital Platform), a member of Talal Abu-Ghazaleh Global (TAG.Global), has signed a Memorandum of Understanding (MoU) with the Kuwait-based Seattle International Institute for Training – E-Tatwir to cooperate in the field of digital training. The MoU was signed by HE Dr. Talal Abu-Ghazaleh, founder and chairman of TAG.Global, and […]
With the RollWorks and Outreach integration, B2B teams can prioritise engagement with prospects and take immediate action on critical contacts within target accounts. Account-based marketing platform provider RollWorks, a division of NextRoll, and outreach, a sales execution platform provider, announced an integration to improve prospecting, engagement, and forecasting. With the RollWorks and Outreach integration, B2B […]
The multi-party collaboration partnership will also build on Experian’s and InfoSum’s existing integrations with IRI, enabling marketers to enrich their first-party data, and expand their existing audiences. InfoSum, a data collaboration platform provider, is partnering with Experian, an information services company, to allow companies to leverage Experian’s identity graph to match their first-party datasets within […]
UserZoom has multi-method research capabilities, a proprietary benchmarking methodology, and a research repository. Thoma Bravo, a software investment firm and Sunstone Partners will acquire UserTesting, a provider of video-based feedback solutions, for $1.3 billion. Following the transaction’s closing, Thoma Bravo and Sunstone Partners intend to combine UserTesting and UserZoom, another user experience insights company Thoma […]
Acrelec K27 kiosks transformed into a gaming system to promote Burger King and Activision’s global marketing campaign for the highly anticipated launch of “Call of Duty: Modern Warfare II.” Acrelec, a leader in quick-service restaurant (QSR) technology, powered a global promotional campaign between the original Home of the Whopper, Burger King, and popular gaming franchise […]
Leveraging Codebase Technologies’ Digibanc platform, the two teams have created a widget-based banking app experience. Capital Bank of Jordan, one of Jordan’s leading banks with a strong regional presence, has launched its new mobile banking app for customers, powered by Codebase Technologies’ Digibanc platform. Launching the revamped mobile banking experience is a milestone in the […]
The App has been available in France, where the product originated, the United Kingdom, and Belgium. Quotient, a digital promotions and media technology company, has launched its Shopmium app in the United States to deliver consumer savings and brand discovery. The app, part of the Quotient Promotions Network, has been available in France, where the […]
The conference will take place in Riyadh on November 2 and 3, 2022. To present modern ecommerce solutions for a growing market, commercetools -a next-generation digital commerce solutions provider and creator of the term ‘headless commerce’ — will participate in the Seamless Saudi Arabia 2022 event to discuss challenges and demonstrate how modern, flexible eCommerce […]
These solutions will engage leads, prospects, and customers in unscripted conversations with AI-generated web chat, SMS, and email. Conversica, a provider of conversation automation solutions for revenue teams, introduced Conversica Chat, Conversica Answers, and Conversica Premium Skills to enable its Revenue Digital Assistants (RDAs). These solutions will engage leads, prospects, and customers in unscripted conversations […]
