ToYou And Tabby Join Forces for CX And Online Delivery

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ToYou launches ToYou Pay Later powered by Tabby, unlocking new potential for the platform and its users

Saudi Arabia’s delivery super app, ToYou, has joined forces with the shopping and payments app, Tabby, to launch ToYou Pay Later powered by Tabby. The innovative new service is set to catapult customer experience to new levels and open doors to the untapped potential for a platform already ascending.

In just three years, ToYou has become a leading contender in Saudi Arabia’s rapidly growing m-commerce delivery and on-demand services space, recording triple-digit growth in GMV, increased improvement across operational performance and expanding its services and offerings into 56 cities across the Kingdom. An ecosystem on one platform, the ToYou App integrates m-commerce, logistics and on-demand services, connecting thousands of merchants with millions of users, and delivering anything and everything, fulfilling multiple requests at the touch of a button.

ToYou has travelled record-breaking distances delivering groceries, restaurant orders, pharmaceuticals, consumer goods, and more to a growing number of doorsteps across the Kingdom. Now, as the platform anticipates future demand, the launch of ToYou Pay Later promises to offer customers an enhanced experience with a new and convenient way to pay.

Tabby enables users to buy as many times as they want from ToYou, with a single bill at the end of the month without interest or fees. Tabby adds ToYou to an existing lineup of top brands, including noon, Bloomingdale’s, Adidas, and SHEIN, to name a few.

In addition to offering flexible and interest-free payment options to customers, Tabby appeals to companies, delivering average increases of more than 30% in order values, 18% in conversion rates, and 40% in repeat purchasing. Raising more than $275 million in funding to date, Tabby is active in Saudi Arabia, the UAE, Kuwait, and now Egypt, with millions of active users and more than 10,000 global brands and small businesses onboard.

“ToYou has earned a leading position in the delivery space through constant innovation and a deep understanding of customer needs and market dynamics. In the BNPL arena, the same can be said for Tabby,” said Ziyad Al-Ajlan, CCO of ToYou. “Together, we are a powerful force on the fintech landscape, and our users can expect great things to come.”

Tabby’s CEO and Co-founder, Hosam Arab, said, “ToYou provides an important service to households in the Kingdom, and we’re proud to empower their customers further with payment options that provide flexibility with no interest or fees.”