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The combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.

The AEO Visibility Dashboard joins Agent Readiness, the existing tool in the suite that checks whether AI agents can find and read a site in the first place.

Opti is designed to help advertisers running lower-funnel and conversion-focused campaigns minimise potential bidding friction and cost inflation as auction dynamics evolve.

Together, Wunderkind and Cordial help marketers drive revenue from previously anonymous traffic all within their Cordial instance.

The update extends beyond Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatGPT, TikTok, DV360, YouTube and Reddit.

New GEO monitoring, technographic data on TrustRadius product pages, and GEO optimisation services help vendors see and shape what AI tells buyers about their products.

Through integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.

PubMatic's guardrails are embedded at the point of execution, inside the same infrastructure where campaigns are built and activated.

AppsFlyer’s Conversion API integration with ChatGPT Ads lets advertisers tie app installs, in-app purchases, and subscriptions back to their campaigns.

New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.