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GAfix offers a free and paid Google Analytics audit tool that identifies gaps, fixes misconfigurations, and helps businesses improve data accuracy for better marketing decisions.

GoWit’s AI-driven advertising hub enables retailers to integrate quickly and activate omnichannel ads, while brands and agencies run multi-retailer campaigns with segmentation, automated bidding, and real-time reporting.

With brand lift integrated into campaign delivery, media companies can demonstrate how advertising drives both immediate performance and long-term brand outcomes.

Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

The collaboration enables advertisers to measure, optimise, and scale their streaming campaigns across the Roku platform with greater precision and transparency.

Travel Ads is a catalogue-based performance solution built specifically for travel advertisers, enabling them to automatically promote their hotels, flights, and destinations using personalised, catalogue-integrated creatives.

Audience Unlimited will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers.

Together, Saison Technology International and Vectara will go to market, combining Saison Technology’s essential data integration capabilities and expertise with Vectara’s conversational AI platform.

JointCommerce bridges the gap for regulated industries with a managed SaaS platform that combines programmatic ad technology, A21+ consumer data, and hands-on campaign management in a compliant environment.

Powered by Databook’s proprietary GTM reasoning engine and patented data sets, Databook is introducing new AI capabilities that deliver true GTM alignment, not simple incremental productivity gains.