Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide on January 11. Nielsen ONE Ads is the latest innovation in measurement, providing a […]
MeetKai delivers its new wave of advanced, revolutionary metaverse, VR, and conversational AI technology at CES 2023 MeetKai, the Conversational AI and metaverse company, has unveiled new offerings, including MeetKai Reality, MeetKai Metaverse Editor, and MeetKai Cloud AI, the latest additions to its expanding portfolio of conversational AI technologies, all enabling more seamless metaverse experiences, […]
The German supply chain due diligence act was enacted on 1 January, 2023. It aims to make supply chains more transparent and upholds human rights and environmental protection. Companies like SAP have announced a solution to help organisations to comply with the new law efficiently. It promises to merge compliance with increasing consumer demand for […]
Sales and service professionals improve customer relationships and turn every meeting into a repeatable win with meeting Playbooks now available in Zoom Gondola, a sales enablement platform that boosts deal momentum by facilitating productive sales conversations, announced that it has teamed up with Zoom Video Communications, Inc. as part of Zoom-curated Essential Apps. Sales and […]
Leading smart technology companies show improved customer engagement driven by Adtarg’s data insights WeBranding Global announced the company’s newest version of Adtarg, an AI-powered marketing platform, which will debut at the Consumer Technology Association’s CES 2023. With millions generated in seed funding this year, the company’s industry-leading Customer Insight System (CIS) now includes the Market […]
Chipotle is helping fans sustain healthy habits in 2023 with a wellness-oriented augmented reality (AR) experience Chipotle Mexican Grill announced it is kicking off 2023 with a new Lifestyle Bowls lineup that caters to contemporary wellness habits. The brand is also launching a wellness-inspired AR Lens on Snapchat to encourage fans to maintain healthy habits, […]
The acquisition will help organisations access the most comprehensive travel intent, pricing, and inventory data to achieve higher ROI RateGain Travel Technologies Limited (RateGain), a global provider of SaaS solutions for travel and hospitality, announced that it has entered into a definitive agreement to acquire Adara Inc. (Adara) through an asset purchase agreement to enhance […]
Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set […]
The report reveals 80% of respondents increased their converged TV investments year over year Innovid, an independent advertising platform for delivery, personalisation, and measurement of converged TV, announced findings from its report titled “The Great Unification of Converged TV,” which examines critical trends, challenges, and opportunities within the fragmented converged TV landscape. The report reveals […]
U.S. retail sales, which do not include automotive sales, increased 7.6 per cent this past holiday season compared to the 2021 holiday season, according to the Mastercard Spending Pulse report. “This holiday retail season looked different than years past,” Steve Sadove, senior advisor for Mastercard and former CEO and chairman of Saks Inc., said in […]
