Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
The approach, developed in collaboration with The Trade Desk, is designed to help advertisers improve cost efficiency in CTV while preserving the premium media quality and performance standards associated with the channel.
Content Derivatives enables teams to create cropped, resized, and reformatted versions of image assets directly within PhotoShelter.
Building on MediaRadar's Competitive and Commercial Intelligence solutions, the new Market Intelligence offering delivers a strategic market view for modern media organisations.
AI Visibility for Apps helps marketers measure how often their app appears in AI-generated recommendations and understand the intents driving discovery.
Simtheory accelerates Canva’s evolution from a design platform with AI tools into an AI platform with design and productivity at its core, while Ortto strengthens its growing suite of marketing products.
The acquisition combines Rocket Lab’s deep in-app knowledge with MiQ’s omnichannel offering to deliver an end-to-end solution for clients across all media channels.
Unlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.
The Ad Optimizer empowers marketers and insights professionals to upload creative assets for an AI-driven frame-by-frame analysis of on-screen imagery and its accompanying audio.
Under the partnership, TiVo will operate as a preferred managed service advertising partner, including integrating its premium owned and operated ad inventory with Samba’s data and analytics to bolster its value to brands and agencies.
