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Measured Launches MCP Capabilities for Real-Time AI Marketing Insights
With this integration, marketers can surface Measured's cross-channel performance data directly inside ChatGPT, Claude, Gemini and other AI platforms.
With this integration, marketers can surface Measured's cross-channel performance data directly inside ChatGPT, Claude, Gemini and other AI platforms.
The launch also marks Cadent's expansion of its broader suite of predictive AI capabilities to help advertisers unlock more effective campaign performance.
The integration reinforces Azerion’s commitment to building an omnichannel DSP, one that consolidates global premium inventory within a single platform.
Combined with AI Digital's creative and media expertise, the studio ensures every asset produced is both technically proficient and designed to perform.
By embedding agentic AI across the platform, Maverick AI agents serve as an operational thread connecting every stage of the campaign lifecycle.
The InMarket-Basis partnership turns the existing integration into a full-funnel solution, linking ad exposure to real-world visits and sales across retailers and RMNs.
Funnel Digital Measurement combines marketing mix modelling (MMM), Multi-Touch Attribution (MTA), and ad platform signals into calibrated insights for marketing leaders.
CTM’s new integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement.
Delivered as a secure cloud-based data feed, Estimated Visits Core connects directly to the analytics and business intelligence platforms and workflows teams already use.
Pipedrive’s new project management and messaging tools help sales teams manage post-sale work, automate workflows, and centralise customer conversations.