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Martechvibe’s State of Martech 2026 report draws on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decisive shift from experimentation to execution.

Saleo's AI Demo Agent handles real-time discovery and delivers personalised product demos just like a tenured sales engineer.

The framework introduces a proprietary orchestration and context layer to the RainFocus platform that empowers specialised AI agents to act as teammates to event marketers, planners, and sales reps.

With these new integrations, marketers and their agency partners can now connect how their Reddit and LinkedIn ads drive leads, conversions, and revenue at their contact centres and business locations.

The Event and Conversion API (ECAPI) defines a standardised set of full-funnel events that are meaningful to advertisers, from upper-funnel engagement through lower-funnel conversion activity.

Ahrefs is building toward workflows that help teams generate and expand prompt lists, providing a more comprehensive and unbiased view of how their brand appears in AI responses.

Together, VWO and AB Tasty will create a digital experience optimisation platform offering AI-led experimentation, real-time adaptive personalisation, behavioural insights and analytics.

AI Content Decisioning generates and determines the best content for customers across channels, empowering marketers to be positionless with unprecedented creative power to scale CRM Marketing personalisation.

The $80 million Series A extension brings Higgsfield's total Series A funding to more than $130 million, following growing use of the platform by brands and agencies producing commercial video.

The collaboration brings together Automation Anywhere's PRE — which determines what enterprise action should happen next and securely orchestrates work across systems — with OpenAI's advanced reasoning models.