News

New AI-powered capabilities by Supermetrics help marketers move from answers to action across advertising platforms, with trusted data, human oversight and control over campaign decisions.

The Anthropic-verified connector provides Claude access to RainFocus event data through MCP Profiles, the OAuth-secured AI integration within RainFocus Nexus.

The launch includes an expanded Merlin Agent Harness, Merlin Agent, and per-user AI decisioning, now fully integrated into the MoEngage platform.

Adobe is expanding the Adobe Creative Agent, a partner creatives can direct with their own words, across Creative Cloud and Adobe Firefly.

The release also makes emails easier to personalize, check and launch, and brings Stensul’s Marketing Cloud Next integration into general availability.

Delight Customer Agent unifies the customer journey, while Midas gives business teams a new way to build, test and improve the agent using natural language.

Alchemer Voice combines purpose-built AI, conversational analytics and customer feedback expertise to automatically identify key themes, emerging issues and opportunities.

Sugar connects CRM data and customer engagement signals with ERP information to help sellers act on a clearer, complete picture of their customers and opportunities.

The PubMatic-Strategus collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes.

With Roku Outcomes, marketers can optimise delivery for a specific action, such as an app install or a subscription at a target cost per acquisition (CPA) they set.