The integration with Microsoft connects order management, performance reporting, and electronic invoicing, reducing manual work from planning through reconciliation.
GrowthLoop and EVERSANA are extending AI decisioning to biopharma marketing, using continuous experimentation to improve healthcare professional engagement.
Criteo's global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond.
The announcement by Conductor marks an evolution in how brands compete for share in AI-generated responses, setting a new standard for enterprise AEO measurement and action.
The integration of Flamel.ai into Yext will pair Scout's competitive intelligence with Flamel.ai's localised ad execution.
The integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM).
Intelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.
Sequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.
Salesforce will acquire Cresta to integrate its voice AI agents and conversation intelligence into Service Cloud, connecting customer conversations with service outcomes.
Publicis Groupe has completed its acquisition of LiveRamp, combining its data collaboration platform with Epsilon’s identity capabilities to build an AI growth engine for clients.
