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Source gives every person on a marketing team, along with the agents working alongside them, a governed workspace built around the job they own.

Uniqode Insights identifies high-intent and returning scanners by connecting engagement activity across sessions.

Agentic Commerce Measurement adds a new critical capability to NIQ’s growing AI portfolio: helping clients see and act on AI’s commercial influence in the marketplace.

StationOne connects marketing’s critical operations into a single, open, collaborative platform designed for creative excellence and team-wide productivity.

With Operate inside Shift AI, a studio can define that experience by segment, down to the screen itself, and ship it instantly, instead of waiting on a review process.

Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.

Adaptive Advertising uses market and business intelligence to adapt strategy-level decisions across investment, audiences, channels, frequency and messaging.

Building on the foundation of CTS' VideoAI platform, these new applications deliver AI as practical, integrated solutions to real-world content production and management challenges.

Iris can respond to reviews, trigger follow-ups, surface insights and move work into existing systems, while keeping users in control of how and where AI is applied.

Yext adds brand-level AI visibility and AEO optimisation to Scout and launches a new product purpose-built for SMBs.