News

Consumers are willing to spend more money, but are being cautious — 42% and 44% of shoppers planned to spend more in store and online respectively this holiday season.

Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.

Jasper’s latest product innovations democratise AI for every marketer, empowering teams with greater agility.

The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Adobe’s applications are also equipped with genAI, enabling Smart to identify customer patterns, boost productivity, and make its marketing campaigns more impactful.

Google Agentspace gives employees a single, company-branded multimodal search agent that acts as a central source of enterprise truth for their entire organisation.

While 44% of Singapore marketers are confident with their data strategies, the number sits close to the 40% facing challenges despite access to tools.

Through the partnership, Alibaba Cloud is also set to introduce its advanced media solutions, Elastic Desktop Service and Object Storage Service.

Vistar Media’s partnership with Pureprofile aims to reshape SEA’s DOOH landscape by providing advertisers access to online panel data for pre- and post-campaign insights.

Since introducing its autonomous item scanning robot, Tally, Simbe has refined, expanded, and scaled its platform to power automated shelf intelligence.