News

Alphabet reported record $403bn revenue as YouTube crossed $60bn, with AI-driven ad tools and subscription growth shaping its strategy.

The leadership move comes as the restaurant chain accelerates global expansion, digital marketing and brand platform development.

The global push uses celebrity-led storytelling and nostalgia to reinforce the brand’s cultural legacy across sport, music and fashion.

The initiative brings together 30 companies to address trust gaps in AI-powered measurement and modernise marketing mix modelling.

The campaign reimagines a 1990s sitcom pilot to spotlight the brand’s iced coffee heritage and drive app-based engagement.

PVH Corp partners with OpenAI to embed generative AI across operations, enhancing creativity, personalisation and consumer engagement for Calvin Klein and TOMMY HILFIGER.

OpenAI has launched a new macOS app for Codex, introducing agentic workflows, multi-agent support and enhanced automation for AI-driven software development.

Microsoft launches the Publisher Content Marketplace, enabling publishers to license premium content to AI systems with transparency, control and usage-based monetisation.

Decart launches Lucy 2, an AI model that edits live video in real time using natural language, enabling new possibilities for livestream commerce and interactive marketing.

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