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The Ask Perion Mobile App extends both capabilities to a mobile-first experience, enabling marketers to plan, understand, and act on campaign intelligence from anywhere.

With Programmatic CRM, Movable Ink continues to advance enterprise AI personalisation, helping brands deliver more connected, relevant CXs at scale.

DoubleVerify is introducing capabilities that enable advertisers to access their DV data using their preferred conversational AI tools, supported by the MCP open standard.

Helix AI enables marketers to evaluate campaign performance through natural-language querying and optimise those campaigns in real-time.

Adobe GenStudio for Commerce Media Networks is a new offering that enables global retailers to help partner brands become active advertisers on commerce media networks.

Adobe Brand Visibility is a comprehensive solution for GEO that combines the capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization.

The integration embeds Gracenote content intelligence directly within PubMatic's platform for activation across premium streaming inventory.

AI Search Lift complements emerging AEO (answer engine optimisation) and GEO (generative engine optimisation) strategies by adding an outcomes layer.

With the Claritas-Comcast integration, marketers can improve audience precision, better manage reach and frequency, and gain a clearer view of performance across premium video.

Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.