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Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.

The integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys.

Guideline Signal gives investment professionals ticker-level advertising data, KPI forecasts and market intelligence ahead of quarterly earnings.

Event Revenue Intelligence attributes revenue at the level of the individual lead and meeting rather than a program-wide average or a projected multiplier

AppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.

With Vibe, advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account.

The new product by Marvin captures in-the-moment feedback inside products and websites and connects it with a company’s existing customer knowledge.

Built in partnership with LiveRamp, the solution gives advertisers a single, deduplicated view of incremental sales impact across channels, including Meta.

Nova briefs salespeople before meetings, records and transcribes calls, and drafts CRM updates afterwards to reduce admin work and keep deal data current.

Visual Search Ads support lower-funnel objectives and are compatible with Pinterest Performance+, Pinterest’s AI-powered performance advertising suite.