They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights. Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]
If there’s one software creative professionals across the globe swear by – it is Adobe. It is a preferred companion for photographers, animators, illustrators, graphic designers, and publishers – the list is seemingly endless. That is because Adobe has historically specialised in software for creating a wide range of content, including graphics, photography, illustration, animation, […]
Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]
CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market. Keep reading to know which CRM software can work well for you. Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]
The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]
Email Marketing is one of the oldest yet most powerful online marketing channels, and it’s getting smarter. Read more about Email Marketing Platforms here. According to the National client email report’, over 36 per cent of marketers make $70 or more for each dollar invested in email marketing. According to a Statista report ‘, the […]
Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]
With a powerful hold on the Chinese market, super apps are gradually finding a place in the global industry amidst hesitancy and optimism. A concept envisioned in 2010, super apps have created a niche market in the Chinese industry. A tremendous success in a country that was known for its copycat technology, the world wonders […]
Big data analytics is facilitating enterprises to drive effective content marketing campaigns. CMOs now rely on actionable data to drive buyer-centric marketing campaigns. With content becoming a crucial marketing tool, analytics is prompting brand communication to get better outcomes. According to a recent study by Technavio, global content marketing budgets are forecasted to reach $412 […]
In the bustling media world, consumer attention comes at a premium. With the proliferation of platforms and channels and the tidal wave of content, CMOs are challenged to reach out to consumers, catch their attention, and, most importantly, retain it. There is a focus on verification metrics like viewability and brand safety in digital advertising. […]
