Martech

Marketers face a multitude of problems in their quest for better customer engagement and ROI. As the world goes through yet another wave of digital transformation, we can see a democratisation of solutions.  In this month’s Companies To Watch Out, we take a look at companies that serve marketers and consumers in various ways. From […]

With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed […]

Publishers, website owners, content creators, and everybody who has something to show, or sell, are always looking for ways to drive traffic to their websites and landing pages. They want their website to be seen by the maximum number of people. To give publicity to their content and increase traffic to websites and their landing […]

Although Sales Intelligence (SI) tools are becoming a critical element in companies worldwide, the global SI market is still highly disorganised An average buying process involves almost seven people. Though you would think it’s not a big deal. Most salespeople agree that being driven by several decision-making groups, a modern sales cycle is long and […]

Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics.  Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]

Consumer repurchase intent when human agents were involved reached 88 per cent, repurchase intent based on chat experiences with no human help was just 11 per cent. Simplr, a human-first, machine-enabled customer experience platform, completed a study of 1,493 consumer brands in May to track trends in conversational commerce and the consumer buying experience. The […]

In the new normal, it won’t be an either-or option for online or in-store grocery shopping. Given half of consumers are doing both, it’s critical to understand how the virtual and physical aisles work together. Online influences in-store behaviour, with upwards of 25 per cent of in-store purchases attributed to eCommerce exposure. Independent marketing and […]

Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search.  Google’s updates for 2021 are slightly different from the company’s […]

Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]

More than half of millennials surveyed would rather place an order using a potentially insecure app or website versus call or visit a location in person.  IBM Security announced the results of a global survey examining consumers’ digital behaviours during the pandemic, as well as their potential long-term impact on cybersecurity. With society becoming increasingly […]