The streaming platform’s secret formula to personalise viewer’s experience is driven by data and powered by intelligent AI algorithms. After a long tiring day at work, who doesn’t want an intelligent streaming platform that can understand our preferences, setting up an ideal evening viewing with minimal effort, truth be told, Netflix never fails to help […]
While emotional marketing gets more popular every year, technology and social media have amplified customer impact A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]
Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI. Customer attention spans are declining, and in this age of information overload and connected technology, […]
The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]
Who would have thought one year ago that popular high-street stores would now be closing their doors for good? Or that some of the country’s biggest brands would decide to focus solely on eCommerce? Well, neither did we. But due to the coronavirus pandemic, that is precisely what happened for many businesses, particularly within the […]
Decoding SAP When we think of SAP, two things come to mind. First, the enterprise resource planning (ERP) software businesses use to manage their core functions. Second, the German software company that actually created the system. The SAP software helps enterprises manage their core processes efficiently by combining internal and external management systems and facilitating […]
To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification. Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]
The world as we know is changing at a fast pace. The pandemic accelerated changes on many levels across industries. As people remained confined indoors, and all outdoor activities were severely restricted, online was the only way they could spend time with each other without flouting social distancing norms. The same applied to marketers too. […]
Want to do your influencer marketing right? Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers. According to a […]
In this exclusive interview Aswin Ravi, Director – MEA, WebEngage, talks about marketing automation and its core elements. The ambit of marketing automation is constantly expanding. How can it power business growth? The traditional ways of customer engagement and retention are not effective in today’s hyper-connected world. The ‘spray and pray’ approach to engaging with […]
