Martech

Businesses want to optimise their email campaigns to capitalise on growing opportunities. Four marketing leaders share some tips on efficient email marketing strategies. Email marketing may have changed a lot over the last few years, but one thing remains the same – it works. In 2021, email showed a return of $42 per $1 invested, […]

MENA marketing professionals are expecting growth in their mobile budgets. MMA conducted a survey with WARC to showcase the region’s mobile marketing strategies Increased focus on agility and effectiveness has been a key lesson for marketers in the last year, and brand awareness has turned out to be the most common objective when running mobile […]

Supply-Path Optimisation (SPO) is a consolidated view of the programmatic advertising supply chain that cuts unnecessary intermediaries between the advertiser and publisher, increasing the transparency in transactions. Though information is power in the programmatic advertising space, automation of systems has created a double-edged sword. On one end, it automates tasks and delivers results in a […]

Vibe Martech Fest (VMF) is bringing its successful edition to Saudi Arabia to lead the discussion on Martech and set the agenda for its future in the region.

C-suite executives should be committed to continuous improvement and upskilling. Martechvibe Learning is back with another researched and curated list of the most relevant courses. Big Data and AI in Marketing University: SDA Bocconi School of Management Professor: Andreina Mandelli Marketers need to adopt new technology that drives efficiency, productivity, and sales. With Big Data […]

Minimal immersive experience in the stadium or through the screen does not cut it anymore. It is about luring fans with advanced technological experiences. Let’s talk about the Miracle of Istanbul. It was the 2005 UEFA Champions League when AC Milan astounded the Reds by scoring in the first minute. Liverpool was in trouble when […]

With the supply chain stabilising, many manufacturers are returning to normal operations with more robust technological capabilities. Nearly half of supply chain leaders increased their spending on innovative technologies and systems during the pandemic, including predictive analytics. In addition to optimising inventory levels and improving delivery times, predictive analytics can also increase sales and reduce […]

On shopping carts and abandonment issues…  Cart abandonment is pretty high up on the list of things that keep marketers up at night. And with good reason. According to a report from SaleCycle the average rate at which a consumer abandons their shopping cart before making a purchase is over 84 per cent. The travel […]

Martechvibe pits the two platforms, Hopin and vFairs, against each other on various factors, including user experience, customer support, security, data analytics. The global webinars and virtual events market, which was $1.57 billion in 2020, will reach $4.44 billion in 2025. Despite the post-pandemic return to normalcy, as per research estimates.  Moreover, a Grand View […]

As a run-up to Vibe Martech Fest’s Saudi Arabia edition, we spotlight innovative marketing leaders (CMOs) transforming and redefining their role, business and the marketing industry in the Kingdom of Saudi Arabia.