Martech

‘Tis the season to reach in-market shoppers, attract new customers, and build relationships with buyers that last into next year and beyond. It may not have the same ring as the original Christmas carol, but it’s a time for celebration whether you are a shopper or a seller. After a restricted and stressful holiday season […]

Sustainability and authentication can’t be ignored in the luxury resale economy. How do resale marketers make their case for customer trust? Luxury apparels worth trillions sit in closets, and probably half of them are collecting dust. The most basic solution would be resale. With the Kardashians and Bollywood star Deepika Padukone endorsing pre-owned luxury items, […]

As COP 26 is underway in Glasgow, we look at what the tech sector is doing to tackle the climate crisis The 26th edition of the UN climate summit, or COP 26, is underway in Glasgow with diplomatic negotiations by almost 200 countries on how to tackle the common challenge of the climate crisis, as […]

Discussing how MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns The past year has been dominated by insights and developments of the COVID age, but another potentially industry-changing dynamic has seen tremendous growth – the power of synergies. It is the additive effect of two or more media working together to […]

The social media management company serves seven million users and helps 75,000 brands today. But the journey has been a rollercoaster ride… A profit of $5 in his PayPal account got Joel Gascoigne so excited that the floorboards creaked as he jumped around his room. This was a promising beginning for Buffer, the social media […]

The most successful brands see the new age of privacy as an opportunity to build innovative products, deliver great experiences and earn the customers’ trust. Edward Snowden says, “I use Signal every day.” The quote by the whistleblower and privacy advocate is highlighted on the website of Signal, an encrypted instant messaging service. The company […]

A decade ago, Mark Zuckerberg, Facebook’s CEO, was on Time magazine’s 2010 Person of the Year. He was dubbed “the Connector”. A decade later, the social media company that connected people around the world and was called the industry trendsetter faces a humongous crisis. This month, Time placed Zuckerberg on its cover again, with a […]

The Kingdom of Saudi Arabia is racing towards digital transformation, shifting economic growth from dependency on oil to supporting tech innovation and entrepreneurship. It has poured billions of dollars into high-tech funds to strengthen the digital sector, leading to new growth and new opportunities. The pace of digitalisation in the Kingdom had accelerated before 2020. […]

TLDR: Focused on CX, brands can use the continuous momentum of satisfied customers to drive referrals and increase sales. The momentum depends on three elements – spin speed, friction, and size. It is critical for all brands to align business strategies to address all three elements. With CX gaining importance every day, a comprehensive marketing […]

“A design isn’t finished until somebody is using it,” said Brenda Laurel, a designer at MIT. It means the design has a huge influence on users, especially in a software and app design world where the number of touchpoints is large, and usage is critical. And usage translates into customer churn and ratings.