In the new normal, it won’t be an either-or option for online or in-store grocery shopping. Given half of consumers are doing both, it’s critical to understand how the virtual and physical aisles work together. Online influences in-store behaviour, with upwards of 25 per cent of in-store purchases attributed to eCommerce exposure. Independent marketing and […]
Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search. Google’s updates for 2021 are slightly different from the company’s […]
Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]
More than half of millennials surveyed would rather place an order using a potentially insecure app or website versus call or visit a location in person. IBM Security announced the results of a global survey examining consumers’ digital behaviours during the pandemic, as well as their potential long-term impact on cybersecurity. With society becoming increasingly […]
This is the story of Zoho. An Indian bootstrapped startup that has given giants like Google and Salesforce a run for their money with its market disruptive products and services. Initially known as the poor man’s Salesforce, Chennai and San Francisco-based software-as-a-service (SaaS) provider Zoho Corp has now become a giant. India’s SaaS Unicorn Zoho […]
Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The summit, titled “Beyond The Now”, saw marketers, content creators, and the top Facebook leadership discuss the future of marketing amid the changing data privacy and policy landscape. The keynote address was […]
Part strategist, part creative and part technologist, marketing technologist is changing the industry to face its constant challenges and trends. Marketing is now heavily dependent on technology. The modern-day marketing department combines the creative side of the discipline – understanding people’s motivations and using these insights to create campaigns that promote brands and encourage people […]
The FleishmanHillard 2021 Authenticity Gap study across five markets and 300 companies shows the need for brands to close the gap between what they promise and how they really behave. FleishmanHillard launched the Authenticity Gap study in 2012 to analyse the alignment between consumer expectations and experiences, interviewing informed consumers in five countries about their […]
Consumer intelligence platform Talkwalker released their latest edition of their Love Brand Story. The company analysed over 1,200 global brands to discover the ones that were the most loved by consumers during the pandemic. By monitoring conversations on social media, news, and blogs, and by using their proprietary sentiment analysis and speech analytics capabilities, Talkwalker […]
Can you choose to ignore a consumer demographic that is three billion strong? No. This comprises the gamer community across the world. Whether a person plays chess online or is an avid gamer participating in multi-player esports tournaments, this group of people are technologically smart and are deemed high-value consumers by marketers worldwide. So how […]
