Earlier in July, Saudi Research & Media Group (SRMG), the group behind media brands like Argaam, Arab News, Asharq Al-Awsat, and Asharq News acquired a 51 per cent stake in Arabic podcast platform Thmanyah. The acquisition was part of the group’s new digital-first, multi-platform approach and commitment to delivering original, unique, and exclusive content to […]
Today, companies most value executive skills, and C-suite needs to actively work to improve their skills as the business landscape gets more complex. Martechvibe Learning presents a researched and curated list of the most relevant courses for your ideal executive education programmes. AI Applications for Growth University: Kellogg School of Management Professor: Mohanbir Sawhney Participants […]
Last year, Chinese steamer Yuansan live-streamed himself sleeping for two days, attracting 18 million viewers. Yes, you read it right. In 2016, live streams began to grow in Japan and Germany on YouNow, Periscope, and UStream. While common motivators to host such sessions were reaching target audiences, and creating communities, another reason that got brands […]
Delivering the best services or products isn’t enough to skyrocket your business. CRM (Customer Relationship Management) solutions have become a competitive and growing space. Since customer experience is what all brands have been talking about, CRM solutions and strategies and the importance of launching companies forward are immense. So, it won’t be a stretch to […]
Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands. Why the Sudden Interest? Cable TV entered the living room after the […]
Shopping patterns call for a unified customer journey to match the expectations of time-crunched consumers. IDC & Milkman Technologies presented a report entitled Master the Last Mile to Exceed Customer Expectations and Win Loyalty. It offers data and insights on how harnessing technology such as advanced analytics and hyper-automation for the last-mile is becoming a […]
Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]
TLDR: FLoC, according to Google, “is a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. This approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Over the years, customer data […]
There it was, a virtual gold: an awe-inspiring, pulse-pounding video of professional skydiver Nicole Smith-Ludvik, wearing the Emirates uniform, at the top of the tallest tower globally, the Burj Khalifa, holding signs that she passes to finish giving a message: Fly Emirates. Fly better. The spectacular video racked up 6.1 million views and counting. It […]
No-code and low-code platforms continue to grab headlines and gain momentum, but they’re not an IT silver bullet. Successful implementation requires a working partnership between citizen developers and IT departments, with clearly defined responsibilities and areas of focus. Now that the global pandemic has accelerated the uptake of no-code initiatives, it’s time to assess the […]
