Martech

Customers want hybrid CX solutions, employees want a hybrid work model, and the industry leaders are reeling with a slew of challenges.

Five announcements that marketers need to know to navigate today’s rapidly shifting advertising landscape From product feeds and TV campaigns to the ability to optimise campaigns for in-store sales, the recent Google Marketing Live event unrolled a slew of changes and additions to Google Cloud that can have a major impact on advertisers. Here are […]

Consumer behavioural shifts during Ramadan see social media service expectations surge. During the holy month of Ramadan, it’s not uncommon for businesses to extend their opening hours or run special offers. But how well are top brands accommodating to their consumers’ behavioural shifts on social media? DataEQ conducted a cross-industry social media trends study on […]

As marketers adapt to evolving market dynamics and customer expectations, flexibility is the only steady

Hybrid data models enable enterprises to start building the automated marketing data infrastructure of the future

Data in motion can underpin businesses that excel at serving, retaining, and attracting customers, now and into the future. Industries are setting data in motion with real-time streaming, and experiencing rapid and spontaneous growth. Ninety-seven per cent of organisations worldwide are tapping into real-time data streaming, making it one of the most critical technologies for […]

Chatbots will not replace humans entirely and vice versa, but a mix of the two can enhance customer service

TikTok’s Branded Mission allows marketers to obtain content directly from creators instead of going through an agency. Creators are on the cutting edge of fashion and represent a new generation of storytellers pushing the boundaries of entertainment and creating culture. The video creation platform defined in a blog post, “Storytelling brings communities on TikTok together, […]

Why choose when you can have the best of both worlds? Hybrid work, events, business models, data storage and As-a-Service options have changed the marketer’s role.

The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]