Martech

Acquisitions, EU tech regulation and Nvidia data breach are highlights of the month Show me a big tech player who says it doesn’t get excited by acquisition, and I’ll show you a liar. After all, who wouldn’t want a company that could double in value in a year or propel them to become some of […]

Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]

TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?

The retailers – both offline and online are adopting the data-first strategy towards understanding the buying behaviour of their customers, mapping them to products, and planning marketing strategies to sell their products to register increased profits. The impact of data on decision-making in the retail industry can’t be overstated. In the past, knowledge about their […]

The report reveals insights into the needs of B2B procurement teams, and identifies key areas that require suppliers to improve Customer experience is now the leading brand differentiator – more important than price. Meanwhile, the digital commerce space is booming — and B2B buyers are demanding more than ever from their suppliers’ online solutions, according […]

Customer feedback has always been the top priority, even in the early days firms utilised post asking the consumers for their opinions. About 90 per cent of customers are influenced by positive reviews when buying a product. This means customers form a positive perception of brands that are proactive in collecting feedback. It reassures them […]

AI-powered DAM can provide the infrastructure to connect a company’s martech platforms  to deliver a personalised and unified content experience for customers As companies create more visual content, they must manage their assets and processes efficiently. It is not only the management of essential digital assets but also the optimised presentation of visuals, quality and […]

Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]

By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant. Marketers have a bit more time to prepare for the post-cookie future now that Google has delayed the end of third-party cookies until 2023. Even said, the sooner marketers start implementing […]

Technology has taken control over the way we operate and live our daily lives. It has transformed finance, supply chains, and many others. Real estate is a market that has always been a successful economic sector. The industry has recently seen more innovations in the sector such as artificial intelligence, virtual reality, and blockchain. Through […]