Martech

In the digital transformation journey, if organisations want to get further down the road, they will need intelligent workflow automation. Industry experts share insights. Let’s face it, if a business is not running on intelligent workflows, the ability to be flexible will be limited, as will be the ability to generate tangible benefits from real-time […]

#RAMADAN22 With social media becoming more scattered, brands must carefully craft their social media strategies to stand out. All it takes is a quick scan of the currency note through Snapchat’s new AR filter to make a WHO donation. That’s an easy technological solution to keep your Ramadan spirit going. Ramadan is when the usage […]

BRAND STORY: The wind beneath its wings for Turkey’s iconic national carrier seems to be the strategic partnerships that works on listening to passengers and giving them exactly what they want  In 2018, Turkish Airlines (TA) took on something called the “great move” where it shifted to its new mega-hub address now known as Istanbul […]

Turkish advertising market offers many opportunities and is experiencing significant growth. The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming […]

Here we deduce Turkey in numbers to capture its advancement in digital space and investment in technology The total population is estimated to be 84.3 million (2020), and there are 12.95 million people aged 15-24, making up about 15.6 per cent of the population. Its economic and social development performance since the early 2000s made […]

With a heavy reliance on Turkey marketing leaders for brands to be able to scale businesses, here are our top CMO picks. Turkey’s annual inflation jumped more than expected to a two-decade high of 54.4 per cent last month. Turkey has seen a significant increase in business investments in the last few years. And with […]

In this episode of Martech Mandate was about understanding customer behaviour to deliver more personalised experiences and how behavioural data will soon allow marketers to know what customers are thinking. We live in a technology-driven world, but caveman biases and processes still drive our thoughts and actions. With only .0004 per cent of conscious control, […]

In the last few years, Turkey’s marketing technology landscape has witnessed accelerated growth, especially in the eCommerce, SaaS and logistics sectors Two words that best describe Turkey’s martech landscape in the last few years are ambitious and determined. Turkey has seen a significant increase in business investments in the last few years. By the end […]

#RAMADAN22 Consumers in the UAE are increasingly open to trying out new products and services from abroad during Ramadan From rustling up meals using recipes on YouTube to listening to prayers via Zoom, Ramadan in 2021 was celebrated under exceptional circumstances, with technology and restricted Iftar get-togethers. It’s going to be different this year, as […]

Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem. A decade ago, Donovan Data Systems (DDS) and MediaBank merged to form a new company with the goal of developing a global operating system for the advertising industry. With the plan to enable advertisers and media […]